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Jyurineko
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1,949

2026

5 月

05-12
案例：一家独立站如何用WhatsApp实现月销百万
05-12
对比2025和2026：WhatsApp新功能带来的外贸机会
05-12
终极教程：WhatsApp账号注册、养号、防封全流程
05-12
2026年WhatsApp更新后，外贸人该如何调整运营策略？
05-12
独立站配合WhatsApp做客户服务，提升复购率30%
05-12
趋势解读：2026年WhatsApp在跨境电商中的角色变化
05-12
为什么你的WhatsApp账号总被封？避坑指南来了
05-12
2026年WhatsApp新功能教程：如何用广播列表高效群发
05-12
外贸新手必学：WhatsApp账号防封控的10个细节
05-12
注意！2026年WhatsApp新规则，这些行为会导致封号
05-12
独立站+WhatsApp自动化营销：2026年最新趋势
05-12
案例分享：某外贸公司用WhatsApp新功能获客增长200%
05-12
2026年WhatsApp重大更新：这些新功能将改变外贸营销
05-12
别再踩坑了！WhatsApp账号封控的5个常见原因及解法
05-12
对比分析：2026年WhatsApp vs Telegram哪个更适合外贸？
05-12
紧急！WhatsApp账号被限怎么办？封控规避全教程
05-12
2026外贸WhatsApp使用指南：从注册到客户转化
05-12
独立站卖家必备：WhatsApp配合独立站的5种高效玩法
05-12
跨境电商如何用WhatsApp规避账号封控？3个技巧
05-12
2026年WhatsApp新功能全面解析，外贸人必看！
05-06
模拟真人爬虫绕过Telegram反爬，获取竞品数据做SEO竞品分析
05-06
从Telegram到博客二次发布，如何避免内容重复被降权？
05-06
多语种Telegram SEO：同一个频道如何覆盖中、英、日关键词
05-06
用Telegram机器人做SEO内容流水线，小心这3个“坑”
05-06
谷歌不收录你的Telegram频道？10个免费工具一键提交
05-06
设置Telegram用户名时，这4个SEO关键词套路你要知道
05-06
从Telegram数据中发现网站内容空白：3步落地关键词规划
05-06
Telegram内部搜索排名和谷歌收录有什么关系？一次讲透
05-06
案例分享：如何通过Telegram群组链接让独立站外链增长300%
05-06
7个必做的Telegram频道SEO优化动作，第一个就容易被忽略
05-06
竞品分析新思路：用Telegram反爬数据挖出对手的关键词布局
05-06
内容二次分发没效果？试试Telegram→独立站→社交的SEO放大链
05-06
多语种Telegram社区：低成本覆盖小语种长尾关键词的利器
05-06
一个Telegram机器人搞定内容生成+SEO发布，节省80%人力
05-06
防踩雷！提高Telegram频道收录率的5个常见错误
05-06
你的Telegram用户名里藏了SEO关键词？这样设置流量翻倍
05-06
年营收5000万卖家都在用：Telegram数据反哺网站关键词布局
05-06
Telegram搜索算法升级了？2025年影响排名的新因素
05-06
对比3种Telegram外链玩法，哪种对独立站权重提升最有效？
05-06
揭秘：Telegram频道在搜索引擎中的索引原理与优化逻辑
05-06
手把手教你绕过Telegram反爬，获取竞品频道数据做SEO分析
05-06
从Telegram到博客→社交平台，这套内容分发策略让SEO信号翻倍
05-06
多语种Telegram社群怎么玩？本地化关键词覆盖独立站全球流量
05-06
让机器人7×24小时自动发SEO友好内容，这个工作流太香了
05-06
8个实操手段提高Telegram公开频道在谷歌的收录率
05-06
Telegram用户名设置不对，SEO效果减半？3个技巧帮你抢排名
05-06
别再盲目写关键词！用Telegram运营数据反哺网站内容规划
05-06
Telegram内部搜索算法揭秘：影响频道/群组排名的5大因素
05-06
如何用Telegram群组链接给独立站快速积累外链权重？
05-06
7个步骤让Telegram频道在谷歌首页被索引
05-06
跨境贸易中WhatsApp营销的ROI如何
05-06
WhatsApp商业号升级的3个隐藏好处，你知道几个？
05-06
B2B卖家必备：WhatsApp客户开发指令清单
05-06
如何设置WhatsApp自动回复，让客户觉得你在线？
05-06
WhatsApp营销新趋势：用直达链接取代加好友
05-06
对比群组营销与一对一开发，WhatsApp哪种更高效？
05-06
账户防封号秘籍：WhatsApp营销的“度”如何把握？
05-06
跨境电商WhatsApp营销的核心：先建立信任再成交
05-06
制作WhatsApp聊天链接的3种方式，哪种最安全？
05-06
WhatsApp营销避坑指南：群发消息被踢群怎么办？
05-06
从Google搜索到WhatsApp成交，完整客户开发链
05-06
还在手动回复？WhatsApp快速回复解放你的时间
05-06
年营收5000万卖家分享：WhatsApp营销防封秘诀
05-06
为什么你的WhatsApp消息总不显示蓝勾？真相在此
05-06
WhatsApp自动回复模板的5个行业应用案例
05-06
利用WhatsApp聊天直达链接，打造私域流量池
05-06
WhatsApp群组推广方案：如何找到高质量买家群
05-06
10个WhatsApp营销技巧，帮你避开群发雷区
05-06
跨境电商WhatsApp营销：从0到1搭建获客系统
05-06
WhatsApp商业号升级后，哪些功能让转化翻倍？
05-06
不懂搜索WhatsApp客户？这招让精准客户浮现
05-06
防止WhatsApp封号，这4个操作习惯要改掉
05-06
WhatsApp客户开发指令模板，复制粘贴就能用
05-06
如何通过WhatsApp快速回复，提升客户响应率？
05-06
WhatsApp营销趋势：2025年跨境卖家必须掌握的3大变化
05-06
设置WhatsApp自动回复，深夜也能抓客户
05-06
用WhatsApp聊天直达链接，让客户直接找上门
05-06
新手必看：WhatsApp群组营销的6个推广技巧
05-06
WhatsApp营销案例：独立站卖家如何月增300询盘
05-06
对比WhatsApp个人号与商业号：哪个更适合客户开发？
05-06
跨境贸易中WhatsApp营销的4个隐藏玩法
05-06
WhatsApp账户防封号指南：这5件事千万别做
05-06
WhatsApp消息不显示蓝勾？2步解决隐私问题
05-06
个人号升级WhatsApp商业号，哪些功能必须开启？
05-06
3种WhatsApp自动回复模板，省下80%人工成本
05-06
制作WhatsApp聊天直达链接，提高询盘转化率
05-06
WhatsApp营销必备：快速回复模板一键设置
05-06
如何用Google搜索WhatsApp客户？7个实战技巧
05-06
年销千万卖家都在用的WhatsApp客户开发指令
05-06
WhatsApp营销避坑：群组推广的3个致命错误
05-06
5步WhatsApp营销教程，从零开发B2B大客户
05-05
效率翻倍！5个Facebook使用技巧让账号维护时间缩短70%
05-05
案例：从封禁到恢复，一个独立站卖家的Facebook账号维护血泪史
05-05
避坑指南：Facebook账号注册时填错这个字段，100%被判违规
05-05
趋势解读：Facebook防封算法升级，卖家维护账号必须调整的3点
05-05
实操：如何用1个主账号+2个子账号搞定独立站Facebook营销
05-05
惊了！Facebook账号封禁前有3个信号，很多人都忽略了
05-05
对比单号与多号：Facebook账号维护的不同策略及风险控制
05-05
独立站卖家必学：用Facebook使用技巧降低账号封禁率80%
05-05
教程：从注册到养号，跨境电商Facebook账号维护全流程图解
05-05
疑问：为什么你的Facebook账号总被封？答案藏在注册环节里
05-05
【避坑】Facebook账号维护中常见的6个假动作，第4个99%的人在犯
05-05
案例复盘：某独立站因Facebook账号封禁单月损失50万，我们怎么救？
05-05
数字揭秘：每天花10分钟做这3件事，Facebook账号寿命延长3倍
05-05
趋势预警：2025年Facebook防封新规，你的账号维护跟上了吗？
05-05
月销百万的独立站卖家，如何用2招实现Facebook账号零封禁？
05-05
【对比】Facebook账号维护 vs 放任不管：独立站流量差距有多大？
05-05
你还在踩雷？Facebook账号注册的4个致命错误自查
05-05
年营收千万卖家亲述：Facebook账号被封后如何3天解封？
05-05
避开90%的坑！Facebook防封的5个关键设置
05-05
【教程】跨境电商卖家必看：Facebook账号维护6大核心步骤
05-05
If digital leaders want to support Google’s AI, which of these steps should be their priority?
05-05
You’re working on a fixed annual budget but wish to test new initiatives through campaign experiments. What’s an effective way to create the budget flexibility you’ll need?
05-05
Why is it important to uncap budgets to fully capture the benefits of Google’s AI?
05-05
Why are Responsive Search Ads valuable?
05-05
Why are broad match keywords so important?
05-05
Which two ways can Performance Planner help marketers for purposes of budget planning? (Choose two.)
05-05
Which three Search features work together to drive performance in a fully AI-powerd strategy?
05-05
Which of these are two key benefits of using the Insights page? (Choose two.)
05-05
Which of the following is considered a best practice when creating effective image assets?
05-05
Which of the following is considered a best practice when creating a campaign experiment?
05-05
Which marketing behavior can be done by AI in Google Ads? (Choose three.)
05-05
Which is a key benefit of opting into automatically applied recommendations?
05-05
Which insights do advertisers typically use to discover consumer interest and category growth trends?
05-05
Which AI-powered solution delivers the biggest channel and inventory coverage of any Google Ads campaign?
05-05
When working with a value-based bidding strategy, which of these tools can help drive maximum performance?
05-05
When developing image assets, which of these practices can help drive success?
05-05
When designing an experiment to test Performance Max campaigns, which is a best practice to follow?
05-05
When creating a campaign experiment, which is a best practice?
05-05
What’s the significance of conversion delay?
05-05
What’s the purpose of uncapping budgets to fully capture AI’s benefits?
05-05
What’s the default match type for all keywords?
05-05
What’s the benefit of running a true A/B test with campaign experiments?
05-05
What’s an important benefit of opting into automatically applied recommendations?
05-05
What’s an example of a metric used to measure value?
05-05
What’s a strong example of a business objective that is required when adopting an AI-powered solution?
05-05
What’s a common type of value definition used in value-centric measurement strategies?
05-05
What’s a common budget strategy in traditional marketing organizations?
05-05
What’s a best practice when using Performance Planner?
05-05
What’s a best practice when building an account structure designed to improve the performance of AI-powered solutions?
05-05
What’s a best practice to follow when designing an experiment to test Performance Max campaigns?
05-05
What’s a best practice to follow when creating a Performance Max campaign?
05-05
What’s a benefit of using broad match keywords?
05-05
What’s a benefit of Responsive Search Ads?
05-05
What’s a benefit of negative keywords?
05-05
What value is gained by utilizing broad match keywords?
05-05
What role do negative keywords play in a AI-powered Search strategy?
05-05
What is the value of running a true A/B test with campaign experiments?
05-05
What efforts should digital leaders prioritize in order to support Google’s AI?
05-05
What characterizes conversion delay?
05-05
What can be done to improve the Ad Strength rating of Responsive Search Ads?
05-05
What are two ways that the Combination and Assets Report can help a marketer imrpove their creative assets’ performance? (Choose two.)
05-05
What are two ways that Performance Planner can help you plan budgets? (Choose two.)
05-05
What are two main benefits of utilizing the Insights page? (Choose two.)
05-05
What are two key benefits of using the Insights page? (Choose two.)
05-05
What are the ways that Explanations can be used to improve the performance of campaigns?
05-05
What are the variables that affect whether an optimization score recommendation is surfaced in an account?
05-05
What are Responsive Search Ads good for?
05-05
On a fixed annual budget, what’s an effective way to ensure that you have the budget flexibility you need to experiment with campaigns to test their effectivenes?
05-05
In what two ways does the insights page help a markterer make their workflows for performance evaluation simpler? (Choose two.)
05-05
In traditional marketing organizations, how is budgeting usually handled?
05-05
In a fully AI-powered strategy, which of these three features of Search work in tandem to deliver performance?
05-05
If you’re leading a marketing team and your team’s goal is to support Google’s AI, which of these steps should you prioritize?
05-05
If you were in charge of a flexible budget for all of a large retailer’s campaigns, what steps would you take to maximize success?
05-05
If digital leaders want to support Google’s AI, which of these steps should be their priority
05-05
If a marketer wanted their lead generation campaigns to deliver more value in the upcoming year, how could value-based bidding help them?
05-05
How does uncapping budgets help to fully capture AI’s benefits?
05-05
How does opting into automatically applied recommendations help an account-holder?
05-05
How does a test-and-learn mindset allow marketers to find success with Google’s AI?
05-05
How does a Performance Max campaign work to find potential customers for an advertiser?
05-05
How do negative keywords assist a Search campaign?
05-05
How can lagging Ad Strength for Responsive Search Ads be improved?
05-05
How can campaign performance be improved through the use of Explanations?
05-05
How can a Performance Max campaign help an ice cream shop drive more potential customers to their physical location?
05-05
How can a Performance Max campaign find new consumers for an advertiser?
05-05
For developing image assets that are effective, which of these is a best practice that should be followed?
05-05
An organization hoping to grow its online sales is testing out different campaign optimizations intended to connect them to more potential customers. What value do these experiments have for organization?
05-05
An online shoe retailer is looking to create a Performance Max campaign to help drive sales in their sneaker category. How should they get started with Performance Max?
05-05
An online furniture outlet is hoping to create a Performance Max campaign to help them boost sales for a new line of couches. How should they get started with Performance Max?
05-05
An online bicycle retailer wants to create a Performance Max campaign to help them drive sales for a new line of electric bicycles. What first step should they take with Performance Max?
05-05
An online beauty supply retailer has established a target return metric for the forthcoming year. Which Smart Bidding Strategy can help them achieve this objective?
05-05
An advertiser’s marketing objective is to generate leads. How can they optimize their Performance Max campaigns for value?
05-05
A merchant that wants to grow its online sales is testing different campaign optimizations designed to connect them to more potential customers. What value do these experiments have for the merchant?
05-05
A marketer is thinking about leveraging Google’s AI solutions, using their own privacy-safe data, as a means of increasing value from marketing. What is a benefit of using their own privacy-safe data for this purpose?
05-05
A local coffee shop is looking to drive more store visits from their Google Ads campaigns. Why should they consider using a Performance Max campaign?
05-05
A local camping supplies shop wants to improve its Google Ads campaign performance across its accounts. Which two ways can it use its optimization score to improve campaigns?
05-05
A local automobile dealership is creating a Performance Max campaign to drive more visits to their location. Which goal should they choose when setting up a new Performance Max campaign?
05-05
A digital marketing manager notices the Ad Strength rating of their Responsive Search Ads could be improved. What action can they take to improve Ad Strength?
05-05
A digital marketing manager knows that their organization has a fixed annual budget for the upcoming year. In order to test new initiatives, they will need some flexibility to create campaign experiments. Which best practice should they follow in order to create budget flexibility within their clearly defined annual budget?
05-05
A digital marketing manager is working with a national insurance provider and wants to use first-party data in their AI eforts. Before they can start using the data, what question do they need to answer?
05-05
A digital marketing manager is transitioning their campaigns to a value-based bidding strategy. They want to drive more value from their campaigns, but need to operate within a fixed budget.Which Smart Bidding strategy is the right fit for this organization?
05-05
A digital marketing manager is looking to use Performance Planner to create his budget plans. What are two ways that Performance Planner can help him with budget planning? (Choose two.)
05-05
A digital marketing manager has chosen to upgrade keywords to broad match. Which of these behaviors should they incorporate into their routine optimization cadence in order to guide machine learning?
05-05
A digital marketing manager for a large retailer manages a fully flexible budget for their campaigns.Which best practice should they follow in order to maximize results from their flexible budget?
05-05
A digital marketer has chosen to upgrade their Smart Bidding strategy by incorporating value-based bidding. Which two Google Ads tools should they routinely use?
05-05
A chain of regional bookstores is looking to drive more value from their Google Ads campaigns by creating a value-based bidding strategy for the first time. Which best practice should they follow first in order to get started?
05-05
Your manager is questioning the need for you to spend time on your new Google App campaign, since ‘machine learning is doing everything’. What are three things that you can tell your manager that you’re doing to guide the campaign? Select the best answers.
05-05
You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take? Select the best answers.
05-05
You’re working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take before launching in new markets? Select the best answers.
05-05
You’re running an App campaign for OneStop, an international clothing retailer, and you’re trying to follow best practices for your measurement strategy. Which three questions should you be focused on answering? Select the best answers.
05-05
You’re running an App campaign for news publisher World News Online. Choose two reasons why you should care about the quality of World News Online’s listing on Google Play. Select the best answers.
05-05
You’re an experienced Google Ads account manager, but you’re struggling with leaving the majority of campaign management to machine learning in Google App campaigns. What are two reasons for you to rely on machine learning instead of doing everything manually? (Choose two)
05-05
Why should marketers align with their app developer teams?
05-05
Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?
05-05
Why should companies with physical locations embrace app usage?
05-05
Why might a shopper prefer to make a purchase using a retail app rather than a retail website?
05-05
Why might a cosmetics company that traditionally sells products in stores promote their app?
05-05
Why is it important for a travel app like YourAdventure to create themed ad groups for specific offerings such as culinary experiences, guided hikes and architectural tours? Select the best answer.
05-05
Why is conversion tracking critical for Google App campaigns?
05-05
Why doesn’t machine learning happen immediately after starting a Google App campaign?
05-05
Why do Google App campaigns perform better when provided with a diverse portfolio of assets?
05-05
Which two things are essential for a Google App campaign to run smoothly and successfully? (Choose two)
05-05
Which two options are benefits of using Google Analytics for Firebase? (Choose two)
05-05
Which two in-app actions are examples of those relevant to the retail industry? (Choose two)
05-05
Which two in-app actions are common across a variety of industries? (Choose two)
05-05
Which two advantages do humans have over machines when it comes to marketing? (Choose two)
05-05
Which three technology-related considerations might impact how an app performs by market? (Choose three)
05-05
Which three statements about machine learning are true? (Choose three)
05-05
Which three of the following skills do marketers bring to the table when working with machine learning? Select the best answers.
05-05
Which statement is true regarding Conversions in a Google App campaign?
05-05
Which statement is true regarding conversion rates between apps and mobile web?
05-05
Which of these companies would be ready to start a Google App campaign focused on in-app actions?
05-05
Which of the following roles does an app play in overall business strategy?
05-05
Which of the following definitions describes ‘Events’ in relation to app measurement?
05-05
Which components of a Google App campaign allow marketers to reach valuable users?
05-05
Which brand safety measures are in place by default when setting up a Google App campaign?
05-05
Where do users spend the most time when on mobile devices?
05-05
When setting up a new App campaign, which three settings must be made at the campaign level? Select the best answer.
05-05
When creating image assets for an app campaign, which two of the following should you consider? (Choose two)
05-05
When creating a Google App campaign, what determines a campaign bidding strategy?
05-05
What’s the advantage of identifying app users with high lifetime value in a Google App campaign?
05-05
What’s an advantage to having software developer kits (SDKs) in place from both Firebase and other measurement partners?
05-05
What’s a benefit of gathering data about events that happen in an app?
05-05
What should you keep in mind when selecting events to measure in a Google App campaign?
05-05
What kind of positive impact will machine learning have on the advertising industry?
05-05
What is usually the last touch point at which you might influence a user’s decision to install your app?
05-05
What important role does app promotion play in the mobile gaming industry?
05-05
What impact has machine learning made on the marketing industry?
05-05
What drives impact at scale for Google App campaigns?
05-05
What are two ways to achieve creative excellence in Google App campaigns? (Choose two)
05-05
What are two reasons you should consider app engagement in addition to app discovery when marketing your app? (Choose two.)
05-05
What are two reasons why businesses should consider building a mobile app? (Choose two)
05-05
What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.)
05-05
What are three reasons why a retail company would invest in app promotion? (Choose three)
05-05
What are the two main objectives of an app marketer? (Choose two)
05-05
What are the two main marketer objectives for app promotion?
05-05
What are the two key components of a high-quality app experience?
05-05
What are the three tracking solutions for Google App campaigns?
05-05
Walt wants to provide strategic guidance for the Google App campaign that he’s managing. He wants the campaign to work within specific boundaries, towards a desired outcome. Which two settings should Walt observe on an ongoing basis? (Choose two)
05-05
Vivian has been put in charge of a few clients who are interested in running Google App campaigns. Some campaigns will use target cost per action (tCPA), while others use target cost per install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two)
05-05
The majority of five-star reviews for apps in the Google Play Store praise which of the following three qualities? (Choose three)
05-05
Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?
05-05
Select two reasons why a finance company might invest in app promotion. Select the best answers. Select All Correct Responses
05-05
Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.)
05-05
Rose has run her Google App campaign for a long time and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two)
05-05
Roberto is explaining why a Google App campaign is a good strategy for app promotion. What should he highlight as the three main benefits of Google App campaigns?
05-05
Roberto is expanding his UK-based app into France. He created a new French-targeted Google App campaign and translated his assets into French. Which three additional things should he consider before going live? (Choose three)
05-05
Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?
05-05
Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?
05-05
Naomi wants to promote her app with Google Ads, but has multiple campaign goals. What action should she take when promoting an app with multiple goals in an App campaign?
05-05
Measuring across app and web is challenging, yet it’s important for understanding cross-platform behaviour. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two)
05-05
Machine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate. What remains a challenge for machine learning?
05-05
Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?
05-05
Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions?
05-05
Jasmeet is a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago and she finds out that the assets haven’t been updated since the launch. What two things should Jasmeet do next? (Choose two)
05-05
Janelle is running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine towards a successful outcome? (Choose three)
05-05
In which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? (Choose two)
05-05
In what way do Google App campaigns simplify the ad creation process?
05-05
Image assets for an app campaign should adhere to which two of the following responses? (Choose two)
05-05
How do humans and machines work as an effective team when running Google App campaigns?
05-05
How do Google App campaigns help reduce the manual test-and-iterate efforts of advertisers?
05-05
How do Google App campaigns help both marketers and users? Select the best answer
05-05
Healthy Life HQ10, a health and wellbeing company, has both a website and an app. What are three reasons why the company should consider implementing measurement solutions that connect web and app? (Choose three)
05-05
Harry’s about to launch a new app and wants to attract new users with the help of a Google App campaign. Which campaign subtype should Harry select when setting up this new campaign?
05-05
Gordon is running a Google App campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine to achieve optimal performance?
05-05
Google App campaigns are designed to deliver relevant ads to users based on a large number of inputs. What are three examples of signals that may be used by an App campaign? (Choose three)
05-05
Google App campaign objectives should depend on which of the following?
05-05
Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?
05-05
George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?
05-05
For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?
05-05
Felix is measuring view-through conversions (VTCs) with another network and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google in addition to the network that he uses?
05-05
Emma is creating a new Google App campaign and working on her ad assets. Which of the following asset types is she required to manually add?
05-05
Dennis understands the importance of using an analytics solution for his app, but he doesn’t know which one to use. Which solution is Google’s best-in-class app analytics solution?
05-05
Clara’s colleague recommended that she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?
05-05
Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to find this data. What should she do?
05-05
Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two)
05-05
Betty’s manager is wondering why she needs to spend time on her new Google App campaign, as machine learning helps to automate a significant amount of the campaign. What are three things that Betty can do to guide the campaign? (Choose three)
05-05
Ben just launched an app for his pizza delivery business. Which three in-app actions are most applicable for Ben’s business? (Choose three)
05-05
Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two)
05-05
At what level in the Google Ads interface does the marketer select Android or iOS as the mobile app platform?
05-05
As a marketer for an eCommerce business, which reason highlights why apps matter to you?
05-05
Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two)
05-05
An education company is uploading image assets for their Google App campaign. What are three guidelines that they should follow to optimise their image asset mix? (Choose three)
05-05
An education company is preparing to run a marketing campaign for their app. Identify three factors that the company should consider when determining the objectives for their upcoming campaign. (Choose three)
05-05
An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs?
05-05
Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?
05-05
A retail company needs to upload creative assets for their app campaign. What aspect ratios are accepted for image assets?
05-05
A marketer at an agency works on app campaigns for a food delivery company. They are running a campaign to get new users. Which one of the following is the optimal bidding strategy for the client to meet their objective?
05-05
A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?
05-05
A financial company wants to run an app campaign and needs to create assets. What’s the maximum number of HTML, image and video assets per ad group for an app campaign?
05-05
A creative agency is creating image assets for an upcoming app campaign. Which two of the following responses are considered best practices? (Choose two)
05-05
You’ve operated a successful online retail business for a decade without changing your product and marketing strategy. You’ve observed a recent trend, though—shoppers are buying less each time they make a purchase. Which actions should you take? Choose two. Select 2 Correct Responses
05-05
You’re setting up a product feed in Merchant Center for the first time, and you realize you don’t have availability for each product. What will happen if you try to upload the feed in Google Merchant Center?
05-05
You’re looking to buy four chairs for your new deck. A retailer advertises the price for one chair in an ad, but the image in the ad is a deck with four chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?
05-05
You’re in the process of creating a Google Merchant Center account and realize you don’t have a refund policy. Your company does not allow refunds. What should you do next?
05-05
You’re building a product feed for a client who is new to Shopping ads, and you notice the client’s inventory data isn’t accurate. What two things may happen if the feed is uploaded with data quality issues? Choose two. Select 2 Correct Responses
05-05
You’re a marketing specialist for a large European pet company and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?
05-05
You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?
05-05
You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?
05-05
You want to launch your first Shopping campaign, but you don’t know the difference between Search and Shopping. What’s a benefit of Shopping Ads?
05-05
You own a small business that sells baseball caps. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?
05-05
You are working with a client who is new to Shopping ads and you noticed that the inventory data the client plans to use for their product feed isn’t accurate. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two. Select 2 Correct Responses
05-05
You are advising someone on the difference between Performance Max campaigns and Standard Shopping campaigns. What could you tell them that would accurately convey Performance Max campaigns’ benefits?
05-05
Why is it recommended to have a remarketing list with a Smart Shopping campaign?
05-05
Which two statements accurately convey what differentiates Shopping campaigns from Search campaigns? Choose two. Select 2 Correct Response
05-05
Which two ad formats are available on a Performance Max campaign but not on a Standard Shopping campaign? Choose two.
05-05
Which statements are aligned with Google’s policy mission? Choose three. Select 3 Correct Responses
05-05
Which Performance max campaign setting will help you determine the value of getting new customers?
05-05
Which of these tactics would help you maximize performance for a Smart Shopping campaign?
05-05
Which of these statements about product groups in a Shopping campaign is true?
05-05
Which of these marketing objectives does Performance Max for Retail rely upon?
05-05
Which of these is an online sales goal?
05-05
Which of these is a benefit of Shopping Ads?
05-05
Which of these components are optimized automatically with a Performance max campaign?
05-05
Which of these are ways you can help build a better consumer experience to drive action? Choose three. Select 3 Correct Responses
05-05
Which of these are ways Shopping helps you reach your goals? Choose three. Select 3 Correct Responses
05-05
Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product?
05-05
Which of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision?
05-05
Which of the following is something retailers shouldn’t do in a shifting retail landscape?
05-05
Which marketing objective is used by Performance Max for Retail?
05-05
Which definition of attributes in the product feed is correct?
05-05
Which configuration must you configure before launching a Performance Max campaign?
05-05
Which basic website requirement must everyone follow in order to advertise on Shopping ads?
05-05
Which ad format promotes in-store products and also drives traffic to stores? Select 1 Correct Responses
05-05
Which ad format is available on a Smart Shopping campaign but not a Standard Shopping campaign?
05-05
Where would you advise someone to go in order to opt in to the Product Ratings Program?
05-05
Where should you add negative keywords if you want to help prevent Standard Shopping ads from appearing when you do not want them to?
05-05
Where can your shoppers check out when purchasing an item? Choose three. Select 3 Correct Responses
05-05
Where can Standard Shopping ads appear? Choose three. Select 3 Correct Responses
05-05
When you use Smart Shopping campaigns to run across Google platforms including YouTube, Google Search, and Google Images, which of these benefits do you gain?
05-05
When should you expect to pay for a Shopping ad?
05-05
When setting up a product feed in the Google Merchant Center, which of the following attributes is optional?
05-05
When do you pay for a Shopping ad?
05-05
What’s the relationship between Google Merchant Center and Google Ads?
05-05
What’s the purpose of products groups in a Shopping campaign?
05-05
What’s the purpose of attributes in the product feed?
05-05
What’s the main difference between Performance Max and Standard Shopping ads in terms of how they reach consumers?
05-05
What’s the benefit of conversion tracking?
05-05
What’s automatically optimized with a Performance max campaign?
05-05
What’s an example of an online sales goal?
05-05
What’s an example of an omnichannel goal?
05-05
What will happen if you try to upload a feed in Google Merchant Center that does not have availability for each product?
05-05
What triggers a charge for a Shopping ad?
05-05
What marketing objective does Performance Max for Retail use?
05-05
What happens if you violate Google policy?
05-05
What happens if you don’t resolve repeated policy violations, such as the price in the feed not matching the price on the website?
05-05
What happens after a policy violation?
05-05
What goal in a Performance max campaign will help you get new customers?
05-05
What configuration do you need before you can launch a Performance Max campaign?
05-05
What can you do to help prevent Standard Shopping ads from appearing when you don’t want them to?
05-05
What can Local Catalog Ads do? Select All Correct Responses
05-05
What benefit does a remarketing list have for a Smart Shopping campaign?
05-05
What are two ways your shoppers can check out when purchasing an item? Choose two.
05-05
What are two ways Shopping ads can help retailers connect with potential shoppers? Choose two.
05-05
What are two features of a Standard Shopping campaign? Choose two.
05-05
What are two commonly used programs in Google Merchant Center? Choose two
05-05
What are three ways your shoppers can check out when purchasing an item? Choose three. Select 3 Correct Responses
05-05
What are three ways that you can help build a better consumer experience to drive action? Choose three. Select 3 Correct Responses
05-05
What are three ways Shopping adds help you reach your goals? Choose three.
05-05
What are three benefits of a Smart Shopping campaign? Choose three. Select 3 Correct Responses
05-05
What are three benefits of a Performance Max campaign? Choose three.
05-05
What are the three main aspects of Google’s policy mission statement? Choose three. Select 3 Correct Responses
05-05
What are free product listings?
05-05
To maximize performance, how should you set up your Smart Shopping campaigns?
05-05
the price for one dining chair in an ad. However, when users click on the ad and buy the product, they are charged for a set of six chairs.
05-05
Smart Shopping campaigns simplify campaign management by automating which of the following? Select All Correct Responses
05-05
Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they’re discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?
05-05
Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.
05-05
In which two ways can you upgrade all your Smart Shopping campaigns to Performance Max at once? Choose two.
05-05
In which three places can Standard Shopping ads appear? Choose three.
05-05
In terms of how they reach customers, how are Standard Shopping and Performance Max campaigns different?
05-05
If you want to know the value of getting new customers, which setting in a Performance max campaign will help you do that?
05-05
If you want to know the value of acquiring new customers, which setting in a Smart Shopping campaign will help you do that?
05-05
If Standard Shopping ads appear when you do not want them to appear, how can you resolve this problem?
05-05
If someone asked you which bidding strategies they can use in a Standard Shopping campaign, what would you tell them? Choose two. Select 2 Correct Responses
05-05
If a person wants to opt in to the Product Ratings Program, where should they go?
05-05
How would you accurately describe the function of product groups in a Shopping campaign?
05-05
How will you be notified of an account suspension (aside from the Google Merchant Center diagnostic interface)?
05-05
How many Smart Shopping campaigns should you create to maximize performance?
05-05
How does Google Merchant Center interact with Google Ads?
05-05
How does Google enforce policy violations?
05-05
How do Standard Shopping and Performance Max campaigns differ in their approaches to reaching customers?
05-05
How do Smart Shopping campaigns work?
05-05
How do Performance Max campaigns work?
05-05
How do Google Ads and Google Merchant Center interact with each other?
05-05
How can you help build a better consumer experience to drive action? Choose three. Select 3 Correct Responses
05-05
How can Shopping help you reach your goals? Choose three. Select 3 Correct Responses
05-05
How can Shopping ads help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses
05-05
How can conversion tracking help users?
05-05
How can a remarketing list help a Smart Shopping campaign?
05-05
How are Shopping ads created?
05-05
Aside from the Google Merchant Center diagnostic interface, how would you expect to be notified of an account suspension?
05-05
According to Google Ads Policy, which category type does irresponsible data collection fall under?
05-05
A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?
05-05
Which is a benefit of using a Lightbox ad?
05-05
Which bidding option is best suited for an advertiser focused on branding goals?
05-05
Which manual bidding strategy can you use to increase your reach?
05-05
Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
05-05
You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?
05-05
How long should advertisers wait after creating a new Display campaign before analyzing its performance?
05-05
Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend?
05-05
Ads are likely to be most contextually relevant to the sites on which they appear when using:
05-05
Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
05-05
Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
05-05
For an advertiser focused on branding, what are the key success metrics?
05-05
Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
05-05
View–through conversions are available only to:
05-05
There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)
05-05
Which bidding option is best suited for an advertiser focused on direct response marketing goals?
05-05
Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
05-05
An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
05-05
Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
05-05
You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
05-05
Cost–per–thousand impressions (CPM) bidding is only available for:
05-05
You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?
05-05
You might choose to use preferred layouts for dynamic display ads if your client:
05-05
A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:
05-05
Which of the following matches a benefit of machine learning?
05-05
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
05-05
An advertiser doesn’t have much time to create ads, and hopes to use a Display campaign to automatically create them. Which two building blocks must they supply in order for a Display campaign to automate their ad creation? Choose two.
05-05
Which of the following examples are suited for responsive display ads? (Select two)
05-05
A benefit of machine learning is that it algorithmically helps set the appropriate bid for each and every auction.
05-05
Google Display campaigns let advertisers choose between two main ad formats: responsive display ads and uploaded image ads. What’s the main benefit of an uploaded image ad?
05-05
Which of the following campaign types is suited for someone looking to increase brand exposure and reach audiences with specific interests across the web?
05-05
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
05-05
Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
05-05
An advertiser has seen a lot of success with Google Search, and they’d like to increase their reach by creating a Display campaign. They’d like the setup to be as effortless as possible. What kind of targeting should they use in their Display campaign?
05-05
What is a key benefit of Display campaigns?
05-05
Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?
05-05
Display campaigns use full automation to optimize and automate nearly all aspects of the campaigns. Users only have to provide a few inputs. What can a user input in a Display campaign?
05-05
Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?
05-05
An agency is interested in using automation to more effectively manage their Google Display campaigns. What’s one automation model that Display campaigns provide?
05-05
Google Ads was constructed around three core principles focused on helping your business reach its online potential. The first of these core principles is relevance. Google Ads connects your business with the right people at the right time. Upon which other two principles was Google Ads built?
05-05
Jacob’s physical toy store relies on offline metrics such as store visits and in-store sales. He has heard that there are specialized campaign types that can help him meet these kinds of goals. Which campaign type is designed to help Jacob achieve his offline business objectives?
05-05
Francis is trying to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.
05-05
Trina is considering using automated bidding as she is looking to make her campaign management process more efficient. In what three ways can automated bidding improve efficiency? (Choose 3.) Select 3 Correct Responses
05-05
If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?
05-05
A small pastry business is in the process of creating ads within their Display campaign. They find that there are two main ad formats that they can use. What are the two main ad formats used in a Display campaign? Choose two. Select 2 Correct Responses
05-05
What are two reasons a marketer might use responsive display ads? Choose two.
05-05
A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two.
05-05
Which of the following goals can you achieve for your marketing campaign by using automated bidding?
05-05
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
05-05
Marta’s Display campaign has delivered results beyond her expectations. She knows she increase returns with added spend, but that’s not possible for her at the moment. How would Performance Planner benefit her in this situation?
05-05
An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.
05-05
What’s an advantage of responsive display ads?
05-05
An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.
05-05
Marco newest client believes Google Ads would be the ideal platform for his services, but he’s worried that his business can’t afford to compete. What can Marco explain about Google Ads to ease his client’s concerns?
05-05
A marketing director of a large team is looking to reach an audience at scale through Display campaigns. How might Display campaign reporting help with this objective?
05-05
A home improvement retail marketer is using a Display campaign to build out his ads. What’s a benefit that Display campaigns can give him?
05-05
A marketing director wants to acquire a lot of exposure for a new product line that her company’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. How could she achieve her marketing goal using a Display campaign?
05-05
Ken sees a high level of success from his Display campaigns and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
05-05
A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?
05-05
What’s a key benefit of Responsive Display Ads?
05-05
What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
05-05
Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
05-05
Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
05-05
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores?
05-05
How does Google Display Ads drive results every day for thousands of advertisers?
05-05
Why is using the performance targets feature after utilizing the Performance Planner recommended?
05-05
Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)
05-05
Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
05-05
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
05-05
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
05-05
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
05-05
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
05-05
Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.) Select All Correct Responses
05-05
Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.) Select All Correct Responses
05-05
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
05-05
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
05-05
Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
05-05
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
05-05
Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
05-05
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
05-05
Match each business objective with the Google Ads campaign type best suited to deliver the desired result. (Each campaign type can be used only once.)
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Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
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Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
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Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)
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Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control.​ Match the ad he’s creating to the appropriate ad format option.
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Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
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What can the Performance Planner assist you with?
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How does Google Display Ads help advertisers meet their marketing objectives and drive results?
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What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)
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Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on page?
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Mike is interested in using automation to more effectively manage his Google Display campaigns. What’s one automation model that Smart Display campaigns provide?
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Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
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Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
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As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
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Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
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Smart Display campaigns use full automation to optimize and automate nearly all aspects of your Display campaigns. All you have to do is provide a few inputs. What can a user input in a Smart Display campaign?
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Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?
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How does automating your bid contribute to a successful Google Ads campaign?
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Google Display lets advertisers choose between two main ad formats: responsive display ads and uploaded image ads. Match the benefit of each ad type to the appropriate ad format option
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Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?
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You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?
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Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
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Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?
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What are key factors to keep in mind when choosing a bidding strategy for your campaign?
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Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
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How do Responsive Display Ads use automation?
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Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)
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When should you use AMPHTML ads? (Choose two.)
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Gavin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin’s marketing goals?
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Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
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What can automated bidding help an advertiser improve?
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Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
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Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
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Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
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Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
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When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
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Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
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How is using non-last-click attribution conversions useful for Performance Planner forecasts?
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Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.) Select All Correct Responses
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Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.)
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Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
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Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
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How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
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Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
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Kevin has a large collection of images and videos available for use but not a lot of time to design ad creatives for his Google Display ads campaign. Which Display ad format could Kevin use to save time?
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Which type of automated bidding strategy is Target return on ad spend (ROAS)?
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Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.) Select All Correct Responses
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Why should your business use Performance Planner?
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Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?
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Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
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When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
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Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
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The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.) Select All Correct Responses
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What is a key benefit of Smart Display campaigns?
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Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
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What is one way that Performance Planner helps businesses increase sales?
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While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
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In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
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Millie is managing a Google Ads campaign for a new client who’s tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?
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Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)
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What can the Performance Planner recommend?
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Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts were successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?
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Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions and has a CPA (cost per acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
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What’s one reason to use a responsive display ad for your campaign?
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How does Google Display ads grow marketing results for advertisers?
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Which statement is true about Responsive Display Ads?
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Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?
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Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
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Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?
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What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
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Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
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Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
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Which Display Ad format runs in both native and non-native inventory?
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Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
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Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency? Select All Correct Responses
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Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.
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You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
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Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build awareness” as his marketing objective?
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Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
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When should you use responsive display ads?
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Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?
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Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings
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A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which option can best help them reach these users?
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Which statement is true about the value of Google Display Ads?
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What’s a characteristic of Responsive Display Ads?
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Why should an advertiser consider using responsive display ads?
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Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?
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Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.) Select All Correct Responses
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Doreen uses Google Search to reach customers as they search for products similar to hers. She’d like to create a Display Remarketing campaign to reconnect with users and increase sales. How might remarketing help her meet this marketing objective?
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You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
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What’s provided by Responsive Display Ads?
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Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
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Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
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What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
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Thelma is creating a Display campaign for her online toy store. She wants to showcase her products to parents between the ages of 25 to 34. Which option should Thelma select to best reach these users?
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Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
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A small business uses Google Display ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display ads connects with these valuable audiences?
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Google Display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What are the two types of uploaded ads?
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Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
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How can Performance Planner serve your business?
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Which statement accurately describes the reach of Affinity Audiences’ targeting?
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Which Display Ad format adjusts to available ad space?
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Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.) Select All Correct Responses
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What’s one benefit of using responsive display ads?
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Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
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Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
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Which group would you be able to reach with a Google Display campaign using demographic targeting?
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Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
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Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
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Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)
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Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
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Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?
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Which factors should an advertiser consider when deciding on a bidding strategy?
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What does Performance Planner automatically do?
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Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
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Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
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Which two are available in Google Ads? (Choose two.)
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Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
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Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a Display Ads campaign allow him to reach his goal?
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Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
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Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
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Mary manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
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Which of the following goals can you achieve for your marketing campaign by using automated bidding?
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What are two ways Google Ads can fuel your business goals? (Choose two.) Select All Correct Responses
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Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)
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Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
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Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
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Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
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What’s an advantage of the reach of Responsive Display Ads?
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A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?
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Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
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Which targeting option is best for influencing consideration?
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Which targeting option is best for achieving brand awareness?
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What two types of remarketing can be used on Google Display ads? Select All Correct Responses
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What are the three marketing objectives that can be met via targeting on Google Display ads? Select All Correct Responses
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Which of the following is a core benefit of Google Ads automated bidding?
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Match each auto-bidding strategy to the right campaign goal.
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Which of the following is not a component of Google Display ads’ value proposition?
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What are the three main automation components of Smart Display campaigns? Select All Correct Responses
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How can Google Ads help you advance your business goals?
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Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?
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Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
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Uploaded ads give advertisers access to more inventory than Responsive Display Ads.
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Which of the following are the benefits of using Responsive Display Ads? Select All Correct Responses
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What two main ad formats can be used in a Google Display ads campaign? Select All Correct Responses
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Optimization Score is made up of over 50 recommendations to optimize Search campaigns.
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You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?
05-05
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
05-05
Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?
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Match each Search Audience solution with the benefit that it can bring to your campaigns.
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Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?
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You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?
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Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?
05-05
Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?
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What Search Network text ad component provides up to three fields of 30 characters each?
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Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacationto Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?
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Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?
05-05
Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?
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John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential customers? (Choose two.)
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You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?
05-05
Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the Recommendations page. What will happen to her campaign’s optimization score?
05-05
Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event?(Choose two.)
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A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps. Which type of Search Audience solution would best reach this individual?
05-05
Samira recently opened an online potted plant shop and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
05-05
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
05-05
Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach. For vendors like Yan, what’s the simplest method for using Dynamic Search Ads?
05-05
You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?
05-05
Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad?
05-05
Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.)
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Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
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What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
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Match each ad extension with the benefit it brings to a user’s ad experience.
05-05
It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation.
05-05
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?
05-05
Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
05-05
Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?
05-05
Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?
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You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?
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Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?
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Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?
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Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca?
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What two ad extension types can also be served as automated ad extensions? (Choose two.)
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An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?
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What’s the primary benefit of using structured snippet extensions in your ads?
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Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
05-05
Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
05-05
Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign?
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Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?
05-05
As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top
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What’s a key objective in delivering ad extensions?
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Ad extensions assist in providing users with which two things they want from their search experience? (Choose two.)
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Ginger’s working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.) Select All Correct Responses
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Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business?
05-05
Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?
05-05
What are two main benefits of using Search Audience solutions? (Choose two.)
05-05
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
05-05
What can the Performance Planner assist you with?
05-05
What does layering an Affinity audience with a broad keyword targeting campaign help you do?
05-05
What is one way that Performance Planner helps businesses increase sales?
05-05
Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?
05-05
Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?
05-05
Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?
05-05
How can Performance Planner serve your business?
05-05
Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?
05-05
Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?
05-05
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
05-05
Why is using the performance targets feature after utilizing the Performance Planner recommended?
05-05
What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.) Select All Correct Responses
05-05
Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.) Select All Correct Responses
05-05
Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?
05-05
What’s an example of an effective callout extension?
05-05
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
05-05
What does adding callout extensions to your Google Search ads enable you to do?
05-05
Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?
05-05
You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.) Select All Correct Responses
05-05
What content could be used for a structured snippet extension?
05-05
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
05-05
Which is required for an ad to be served to a user?
05-05
Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad?
05-05
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
05-05
Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex?
05-05
What can the Performance Planner recommend?
05-05
What’s an accurate description of callout extensions?
05-05
Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina?
05-05
Sarah’s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potential visitors. Which two user searches may generate the advertising manager’s ad?
05-05
Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?
05-05
Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?
05-05
In-Market audiences would be suited to reach which user?
05-05
What ad extension is only available as a full automated ad extension?
05-05
How does automating your bid contribute to a successful Google Ads campaign?
05-05
Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
05-05
After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?
05-05
Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers?(Choose two.)Select All Correct Responses
05-05
Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?
05-05
When should you use Remarketing Lists for Search Ads?
05-05
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
05-05
When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)
05-05
Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.) Select All Correct Responses
05-05
Each Similar Audience has its seed list members removed to ensure what?
05-05
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
05-05
Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)Select All Correct Responses
05-05
Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
05-05
Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?
05-05
Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?
05-05
Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?
05-05
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
05-05
Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)
05-05
How can ad extensions contribute to increasing user engagement?
05-05
Why should your business use Performance Planner?
05-05
As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?
05-05
With Dynamic Search Ads, what does the advertiser provide?
05-05
Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?
05-05
Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
05-05
Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.) Select All Correct Responses
05-05
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
05-05
Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
05-05
Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?
05-05
Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?
05-05
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
05-05
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
05-05
What is a valid recommendation that the Performance Planner can provide?
05-05
Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?
05-05
Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)Select All Correct Responses
05-05
Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrasematch in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign?
05-05
Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?
05-05
Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?
05-05
When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include?
05-05
You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Select All Correct Responses
05-05
Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?
05-05
When are automated extensions, such as Seller Ratings, shown?
05-05
Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign?
05-05
Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize herGoogle Ads campaign results. What’s Google’s recommendation about extensions?
05-05
What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?
05-05
Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?
05-05
Which statement is true about serving relevant ad extensions?
05-05
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
05-05
Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?
05-05
Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
05-05
What does Performance Planner automatically do?
05-05
A water-sports company specializes in custom-made watercrafts and accessories.Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier. Which two searches may prompt the marketing manager’s ad? (Choose two.) Select All Correct Responses
05-05
What is a main benefit of using Search Audience solutions?
05-05
What’s the maximum number of ad extensions that can show for a particular query or device at any given time?
05-05
Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.) Select All Correct Responses
05-05
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
05-05
Which user type would the Google Ads system closely match as an Affinity audience?
05-05
When creating an ad, how does Greg know what it will look like to his potential customers?
05-05
Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.) Select All Correct Responses
05-05
You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?
05-05
In-market audiences allow the opportunity to specifically identify what kind of user?
05-05
Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?
05-05
With Similar Audiences, which Google product is included when finding new people with similar profiles?
05-05
Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?
05-05
You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?
05-05
Why Is Using The Performance Targets Feature After Utilizing The Performance Planner Recommended?
05-05
YouTube serves users, creators, and advertisers in which of the following ways?
05-05
YouTube advertisers should understand which of the following trends about streaming?
05-05
Your marketing objective is to build awareness. What audience solutions should you consider using in your Google Video campaign?
05-05
Your goal is to increase purchase intent for your products. What type of Google Video campaign should you use to achieve that goal?
05-05
Your goal is to grow consideration with a Google Video campaign. What should your bidding solution optimize toward?
05-05
Your goal is to drive more conversions. How should you approach evaluating video action campaign performance?
05-05
You’ve decided to run a new Google Video campaign with an awareness goal. Why should you opt into Google Video partners?
05-05
You’re setting up a video action campaign to convert intent to action. How should you approach your audience strategy?
05-05
You’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales. What extension should you add to your campaign?
05-05
You’re running a Google Video campaign with a consideration goal. You want to measure how many people watched your video, so what measurement solution should you use?
05-05
You’re planning to run a video action campaign. How should you approach your measurement strategy?
05-05
You’re planning to run a video action campaign and want to start with lower-funnel audiences and then expand. Which of the following combinations aligns to that approach?
05-05
You’re planning to run a Google Video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. Which measurement solution should you use?
05-05
You’re planning to run a Google Video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use?
05-05
You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call-to-actions (CTAs) should you use in the ad?
05-05
You’re developing a storyboard for a video ad with the goal of optimizing for view completions. What technique should you use to grab and sustain viewers’ attention?
05-05
You’re determining which audience solutions to use in your Google Video campaign with an awareness goal. Which two should you consider?
05-05
You’re creating a video ad with a purpose to ask people to take action on your website. What technique should you use in your video ad?
05-05
You’re creating a video ad for a restaurant chain with the goal of driving reservations on its website. Which of the following call-to-actions (CTAs) should you use in the ad?
05-05
You’re creating a storyboard for a video ad and you’re optimizing for view completions. Which of the following is a way to hook and sustain attention?
05-05
You’re building a Google Video campaign with the goal of growing consideration for your brand. What’s the benefit of using video ad sequencing?
05-05
You work on the marketing team for an eCommerce business and you’re looking to summarize the value of YouTube to the leadership team. How should you summarize the shopping trend to them?
05-05
You work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask people to take action?
05-05
You work for a creative agency and your client is having trouble connecting meaningfully with potential customers. What technique should you use to help people think or feel something?
05-05
You work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarize this trend to them?
05-05
You work at a marketing agency and are looking to help your client understand how adding YouTube to their marketing mix will help them achieve their goals. Which three user trends on YouTube are valuable to communicate to your client?
05-05
You want to to improve a video ad’s effectiveness. What post-production edit will help you achieve your goal?
05-05
You want to run a video action campaign starting with lower-funnel audiences, then expanding. What combination best aligns to that approach?
05-05
You want to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand. What audience solution should you use?
05-05
You want to reach people based on their interests using your Google Video campaign, but you’re not looking to build or refresh audiences manually. What audience solution should you use?
05-05
You want to reach male users who are 35 to 44 years old with your Google Video campaign. What audience solution should you use?
05-05
You want to reach cooking enthusiasts with your Google Video campaign. What audience solution should you use?
05-05
You want to enter key words based on interest or behaviors for your Google Video campaign. What audience solution should you use?
05-05
You ran a successful awareness campaign with a video ad that’s 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal?
05-05
You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?
05-05
You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?
05-05
You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?
05-05
You created your first video ad a few months ago and now want to make small changes to improve its performance. What post-production edits should you make to improve the ad’s effectiveness?
05-05
With your Google Video campaign, what audience solution should you use to reach people who use apps that are similar to yours?
05-05
Why is it a good idea to opt into optimized targeting when creating a video action campaign?
05-05
Why is it a good idea to opt into Google Video partners when creating a Google Video campaign for awareness?
05-05
While working at a marketing agency, your client asks you to explain the short-form content trend. How should you summarize this trend to your client?
05-05
While building a Google Video campaign, your goal is to grow consideration for your brand. Why would you use video ad sequencing to achieve that objective?
05-05
Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media?
05-05
Which of the following video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?
05-05
Which of the following captures the four reasons creators choose YouTube?
05-05
Which of the following captures how YouTube serves users, creators, and advertisers?
05-05
Which of the following accurately summarizes the streaming trend that YouTube advertisers should understand?
05-05
When would you use Insights Finder and Find My Audience?
05-05
When setting up a video action campaign to convert intent into action, how should you approach your audience strategy?
05-05
When planning a Google Video campaign with a consideration goal, what should your bidding solution optimize toward?
05-05
When optimizing a campaign to drive conversions faster, what action should you take?
05-05
When making creative for a video action campaign, which best practice should you follow?
05-05
When creating a video action campaign, why is it a good idea to opt into optimized targeting?
05-05
When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?
05-05
What’s the value of Insights Finder and Find My Audience?
05-05
What’s the chief driver of return on investment for video campaign effectiveness and the strongest on digital media?
05-05
What’s the benefit of opting into Google Video partners for a Google Video campaign with an awareness goal?
05-05
What’s a benefit of using Google’s Video solutions to achieve your awareness, consideration, or action goal?
05-05
What video ad formats are optimized to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure?
05-05
What type of Google Video campaign should you use if your goal was to increase purchase intent for your products?
05-05
What two video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?
05-05
What two conversion types should you capture in your reporting in order to measure the full value of your action campaigns?
05-05
What streaming trend should YouTube advertisers be most aware of?
05-05
What marketing objective should you choose if your goal was to increase scale and improve CPA performance and efficiency?
05-05
What Google Video marketing objective connects to the goal of people thinking about your brand in decision-making moments?
05-05
What extension should you add to a video action campaign to drive more conversions in a simple and cost-effective way for a single automated campaign, if your goal is to drive online sales?
05-05
What do Insights Finder and Find My Audience help you do?
05-05
What can Reach Planner help with when doing media planning?
05-05
What best practice should you follow when making creative for a video action campaign?
05-05
What audience solution should you use to reach home decor enthusiasts with your Google Video campaign?
05-05
What audience solution should you use to reach female users who are 18 to 24 years old with your Google Video campaign?
05-05
What audience solution should you use for your Google Video campaign to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand?
05-05
What audience solution should you use for your Google Video campaign to reach people based on their interests, without having to build or refresh those audiences?
05-05
What are three user trends on YouTube that advertisers should know about to better understand how the platform can help them achieve their goals?
05-05
What are the three primary benefits of Reach Planner?
05-05
What are the four reasons why creators choose YouTube?
05-05
What action should you take when optimizing a campaign to drive conversions faster?
05-05
To reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand, what audience solution should you use for your Google Video campaign?
05-05
To reach people based on their interests without having to build or refresh those audiences, what audience solution should you use for your Google Video campaign?
05-05
To reach outdoor enthusiasts with your Google Video campaign, what audience solution should you use?
05-05
To reach homeowners who are 25 to 34 years old with your Google Video campaign, what audience solution should you use?
05-05
To measure the full value of an action campaign, what two conversion types should you capture in your reporting?
05-05
To make sure people think about your brand in decision-making moments, what marketing objective should you use for your Google Video campaign?
05-05
To improve the performance of video campaigns, how should you approach creative effectiveness?
05-05
To drive more conversions, how should you approach evaluating video action campaign performance?
05-05
To drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?
05-05
To achieve your goal of increasing retention and loyalty for your brand, what type of Google Video campaign should you use?
05-05
To achieve your goal of increasing purchase intent for your products, what type of Google Video campaign should you use?
05-05
To achieve your goal of driving maximum reach and video completions, what mix of awareness ad formats should you use?
05-05
This is your first time running a Video action campaign. What approach to bidding strategy should you implement to get optimal results?
05-05
The goal of your Google Video campaign is to grow consideration. What should your bidding solution optimize toward?
05-05
Reach Planner can provide which of the three primary benefits?
05-05
Reach Planner can help with which of the following when doing media planning?
05-05
Of all video campaign effectiveness levers, what’s the dominant driver of return on investment and the strongest on digital media?
05-05
Mixing video ad formats is a good idea — you know that. If your goal is to drive maximum reach and video completions, what mix of video ad formats would you use?
05-05
Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?
05-05
It’s your first time running a Video action campaign. What approach to bidding strategy should you implement for optimal results?
05-05
In video advertising, which of the following techniques should you apply to help people think or feel something?
05-05
If your marketing objective is to build awareness, what audience solutions should you consider using in your Google Video campaign?
05-05
If your goal is to increase scale and improve CPA performance and efficiency, what marketing objective should you choose?
05-05
If you’re running a video action campaign, how should you approach your measurement strategy?
05-05
If you’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, what extension should you add to your campaign if your goal is to drive online sales?
05-05
If you’re running a video action campaign that starts with lower-funnel audiences before expanding, which of the following combinations should you use to align to that approach?
05-05
If you’re running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what measurement solution should you use?
05-05
If you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video, what measurement solution should you use?
05-05
If you’re building a Google Video campaign and your goal is to grow brand consideration, why should you use video ad sequencing?
05-05
If you were optimizing a campaign to drive conversions faster, what would you do?
05-05
If you were making creative for a video action campaign, what best practice should you follow?
05-05
If you were developing a storyboard for a video ad and your goal was to optimize for view completions, how should you capture and hold viewers’ attention?
05-05
If you want to improve performance of video campaigns, what approach should you take with creative?
05-05
If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, what video ad format should you use to achieve that goal?
05-05
If looking for video ad formats that are optimized for engagement and designed to help customers think of you first when they’re looking to buy, which of the following two should you choose?
05-05
If it’s your first time running a Video action campaign, what approach to bidding strategy should you implement for best results?
05-05
If a potential customer is in a decision-making moment, what video ad format is optimized to drive action and make it easier for them to take meaningful actions that you can measure?
05-05
How should you summarize the short-form content trend to a marketing expert?
05-05
How should you improve a video ad’s effectiveness in post-production?
05-05
How should you approach your measurement strategy, if you were planning to run a video action campaign?
05-05
How should you approach your audience strategy when setting up a video action campaign to convert intent into action?
05-05
How should you approach evaluating video action campaign performance to drive more conversions?
05-05
How should you approach creative effectiveness in order to boost performance of video campaigns?
05-05
How does YouTube serve users, creators, and advertisers?
05-05
How does a Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy?
05-05
For your Google Video campaign, you want to reach people who browsed similar websites to yours. What audience solution should you use?
05-05
For potential customers in decision-making moments, what video ad formats are optimized to drive action and make it easier for them to take meaningful actions that can be measured?
05-05
During media planning, what can Reach Planner help with?
05-05
Creators choose YouTube for which of the following four reasons?
05-05
As a marketing expert at an eCommerce business, you’ve been asked to summarize the value of YouTube to the leadership team. What should you say when talking about this shopping trend?
05-05
As a marketing agency employee, you want to help your client grasp how adding YouTube to their marketing mix can help them achieve their goals. Which YouTube trends should you tell your client about?
05-05
An eCommerce business wants to understand the value of YouTube. How should you summarize the shopping trend?
05-05
After using Google’s Video solutions to achieve your awareness, consideration, or action goals, which of the following is a benefit you might see?
05-05
A successful awareness campaign ran with a 30-second video ad. You now want to remarket to audiences who saw it with memorable, shorter video ads. What video ad format should you pick to make that happen?
05-05
A business owner wants to set up their company’s Google Video campaign to make sure people think about their brand in decision-making moments. What marketing objective connects to this goal?
05-05
A business owner uses Google’s Video solutions to achieve their awareness, consideration, or action goal. Which of the following is a benefit of that?
05-05
5分钟学会：Telegram运营技巧之高级搜索挖客户
05-05
Telegram运营技巧趋势：视频群组+直播带货新组合
05-05
对比Facebook群组，Telegram运营技巧的优势在哪？
05-05
Telegram运营技巧精华：10个让用户留存的群组小心机
05-05
新手必学：Telegram运营技巧之怎么玩转频道数据
05-05
Telegram运营技巧案例：这家独立站靠群组做到月销千万
05-05
独立站卖家问：Telegram运营技巧真的比WhatsApp好用？
05-05
3个Telegram运营技巧+1个工具，社群活跃度提升200%
05-05
Telegram运营技巧避坑：群组里这三种广告千万别发
05-05
从0到1：完全新手也能用的Telegram运营技巧指南
05-05
跨境卖家实战：Telegram运营技巧之频道内容排版秘籍
05-05
Telegram运营技巧教程：如何用群组自动回复省人工
05-05
不用花一分钱，这5个Telegram运营技巧让询盘暴增
05-05
Telegram运营技巧趋势：2025年私域变现的3个新玩法
05-05
独立站卖家必收：Telegram运营技巧之搜索技巧大全
05-05
Telegram运营技巧对比：频道 vs 群组，哪个更引流？
05-05
7个Telegram运营技巧，独立站新手当天就能上手
05-05
Telegram运营技巧入门：从下载到建立第一个频道
05-05
3个Telegram运营技巧让老外主动加你群
05-05
Telegram运营技巧进阶：频道+群组+机器人矩阵玩法
05-05
别踩坑！独立站卖家最易犯的5个Telegram运营技巧错误
05-05
Telegram运营技巧案例：月销500万的群组怎么搭
05-05
新手卖家必备：Telegram运营技巧之搜索精准客户法
05-05
对比微信和Telegram，这3个运营技巧让卖家省心70%
05-05
Telegram运营技巧趋势2025：私域流量新阵地这样抓
05-05
连续3个月用Telegram运营技巧，独立站转化率翻3倍
05-05
Telegram运营技巧教程：手把手教你玩转频道与群组
05-05
跨境电商卖家必看：5个Telegram运营技巧避坑指南
05-05
Telegram运营技巧新手篇：从零建群组到日询盘50+
05-05
4个Telegram运营技巧，独立站卖家当天引流100+
05-04
终极攻略：从养号到群发，海外私域流量怎么运营全链路实操
05-04
案例：某年营收5000万卖家，用WhatsApp防封工具实现私域运营怎么做规模化
05-04
对比：普通号VS企业号，海外私域流量怎么运营成本更低效果更好？
05-04
教程：跨境电商独立站如何搭建WhatsApp私域流量池？运营步骤详解
05-04
趋势：出海私域营销新玩法，AI私域运营工具+WhatsApp多开利器
05-04
卖家分享：用WhatsApp当客服两年，私域运营怎么做提升转化率3倍？
05-04
避坑：WhatsApp批量群发必看，海外私域流量怎么运营不被封号？
05-04
实时翻译聊天工具加持，海外私域流量怎么运营突破语言障碍？
05-04
从0到1：跨境贸易使用WhatsApp防封技巧，私域运营怎么做更省心？
05-04
防封技巧：WhatsApp账号运营的核心，海外私域流量怎么运营才稳？
05-04
2025趋势解读：AI私域运营工具如何让WhatsApp批量群发不封号？
05-04
避坑指南：WhatsApp普通号vs企业号，私域运营怎么做选对工具？
05-04
案例复盘：某独立站卖家如何通过WhatsApp做海外私域流量池？
05-04
3步搞定WhatsApp多账号管理，私域运营怎么做从不封号开始
05-04
跨境贸易用WhatsApp当客服，海外私域流量怎么运营更高效？
05-04
新手必看！WhatsApp养号+防封，私域运营怎么做才不踩坑？
05-04
跨境新手常犯的5个WhatsApp运营错误，你中了几个？
05-04
亚马逊Top卖家偷偷用的WhatsApp运营技巧，今天全公开
05-04
2026年WhatsApp运营技巧实操：从0到1搭建私域流量池
05-04
你的WhatsApp账号总被限制？因你忽略了这3个运营技巧
05-04
7个WhatsApp使用技巧让复购率提升200%
05-04
WhatsApp vs 邮件营销：Shopify卖家选哪个更高效？
05-04
2026WhatsApp运营趋势预测：跨境卖家如何提前布局？
05-04
跨境电商用WhatsApp的7大避坑指南，别再被封号了
05-04
年销千万的Shopify卖家教你WhatsApp运营技巧
05-04
2026年最新WhatsApp运营技巧，亚马逊卖家必看的5步法

4 月

04-11
Telegram账号购买平台避坑指南：3个关键点必看

2025

12 月

12-31
您要投放行动号召视频广告系列，希望通过简单、经济的方式在单个自动化广告系列中促成更多转化，您的目标是提高线上销售额。 您应在该广告系列中添加什么附加信息？
12-29
Google SEM
12-28
制作 Google 展示广告时，广告客户可以向系统中上传自己的广告，以便更好地控制广告内容的外观和风格。 上传的广告有哪两种类型？
12-27
密码保护：Tiktok学习笔记
12-27
小黛正在着手提高 Google搜索广告的质量得分，这样广告评级可能会有所提升，广告在广告竞价中的表现可能也更好。小黛的广告应作何改变才能提高广告评级？
12-26
您的目标是尽可能扩大覆盖面和增加视频看完次数，您知道搭配使用多种视频广告格式是很好的主意，但不确定哪种组合最适合自己的目标。 您应该搭配使用哪些可提高认知度的广告格式？
12-26
素材资源的多样性对扩大覆盖面有何帮助？
12-25
一家大型高尔夫预订公司刚刚发布了一款新应用，想在旺季到来之前吸引 5 万次安装。该公司该如何设置广告系列的每日预算，才能更快地达成这一安装量目标？
12-25
在哪里可以找到出价状态、一段时间内的效果趋势和转化延迟时间报告？
12-24
选择自动采纳建议有哪三个好处？
12-24
您刚刚接到一项任务，要去监控两个月前启动的一个应用广告系列。您了解到，其中的素材资源从未更新过。那么在下列几项行动中，哪两项是您应该做的？ 请选择最佳答案。
12-24
以下关于使用定位选项来优化 Google Ads 广告系列的说法中，哪两项是正确的？（请选择两项。）
12-22
小克知道应用在应用商店中的商品详情对她的 Google 应用广告系列有一定影响。所以，她想与开发团队合作来优化自己应用的商品详情，这样，点击广告后进入商品详情页面的用户就更有可能下载该应用。小克和开发团队应该首先检查 Google Play商品详情的哪三项元素？（请选择三项）
12-22
小杰知道预期点击率是决定广告质量得分的三个主要因素之一。 为了提高广告质量得分，小杰应该关注的另外两个主要因素是什么？
12-22
以下哪项概括了 YouTube 为用户、创作者和广告主提供服务的方式？
12-22
小廖负责为一家大型制造商宣传服装系列。他借助 GoogleAds中的“建议”页面来评估搜索广告系列的效果。优化建议之所以对小廖有帮助，是因为它具备下面哪种特性？
12-21
一家网站开发公司在分析营销数据后发现，最有价值的客户会通过其网站上的意向调查表与他们联系。该公司希望有更多潜在客户提交这份表单。为实现这家公司的目标，应选择哪个广告系列目标？
12-21
小伟过去 30 天一直在跟踪他的展示广告系列的转化情况。在这段时间里，他收获了 24 次转化，并计划使用目标广告支出回报率 (ROAS) 作为自动出价策略。 那么，小伟需要使用哪种自动出价策略？
12-21
您在一家广告代理机构工作，有一位客户很难通过广告与其潜在用户建立有意义的联系，而您目前在为该客户制作视频广告。 以下哪种方法可以触动观看者，使其有所想、有所感？
12-20
您在设置行动号召视频广告系列，目标是将用户的意向转化为行动。为此，您应该如何制定受众群体策略？
12-19
某款电子商务应用获得了 500 次安装，带来了 1000 元的收入。如果该公司开始投放以提高安装量为目标的新 Google 应用广告系列，则应该将目标每次安装费用 (tCPI) 设为多少？
12-19
使用自适应型展示广告有下列哪些好处？
12-18
小伟是一家广告代理机构的在线营销经理。随着对机器学习的深入了解，他想向客户说明他还能给客户增加的价值。是哪两项原因让小伟对机器学习在营销领域日益扩大的影响如此兴奋？（请选择两项）
12-18
小安会密切关注其 Google 广告系列并经常调整出价。他最近了解到，对于自动化广告系列，最好等到广告系列累积一定数量的转化后再调整出价。对于 Google 应用广告系列，小安应等到累积至少多少次转化后再进行出价更改？
12-17
小费想借助受众特征定位，向一个更精准的受众群体展示他的 Google 展示广告。 以下哪两项数据属于受众群体定位条件？（请选择两项。）
12-17
为了提升视频广告系列的表现，您该如何保证广告素材的效果？
12-17
小可想要使用效果规划师来规划一个采用“尽可能提高转化次数”出价策略的广告系列。 效果规划师可以为小可提供下面哪种建议？
12-17
您是一家营销代理机构的员工，您想帮助客户了解将 YouTube 加入其营销组合能够如何助力其实现目标。 您应该与客户分享哪些 YouTube 趋势？
12-16
下列哪项不属于 Google 展示广告网络的价值主张？
12-16
Google 应用广告系列的哪些构成要素有助于营销者覆盖有价值的用户？
12-15
如果您的目标是提高产品的用户购买意愿，应该使用哪种类型的 Google 视频广告系列？
12-14
Google AI 帮助营销者与潜在客户建立联系的一种方法是什么？
12-14
应用营销者的两个主要目标是什么？（请选择两项）
12-14
小罗向自己的广告组中添加了文字、图片和视频素材资源，但他不熟悉 HTML5 素材资源。在 Google 应用广告系列中，广告客户为何要选择提供 HTML5 素材资源？
12-14
Google Ads 可以给每个广告客户带来三方面的优势：高度相关、有效掌控、成效显著。为了确保广告高度相关，它会帮助广告客户在合适的时机与理想的用户建立联系。为了保障显著的成效，它只在广告客户的广告获得点击时收费。那么，Google Ads 是如何帮助广告客户做到有效掌控的？
12-14
小罗正在解释为什么说投放 Google 应用广告系列是推广应用的好策略。 他应该着重介绍 Google 应用广告系列的哪三大好处？
12-13
小劳选择“影响钟意度”作为她的 Google 展示广告系列的营销目标。 哪两个定位选项适合小劳的广告系列？（请选择两项。）
12-13
小柯想大力宣传他最新推出的产品。他打算制作一个 Google 展示广告系列，并以培养认知度作为营销目标。 为什么小柯会选择“培养认知度”作为他的营销目标？
12-12
在媒体规划阶段，覆盖面规划师能提供哪些帮助？
12-11
您应该使用哪种方法在广泛匹配广告系列中成功实施和测试广泛匹配，以帮助分析转化数据？
12-11
Insights Finder 和“找到我的目标受众”具有怎样的价值？
12-10
您是一家航空公司的营销高管，负责按月规划公司的线上广告预算。您选择使用 Google Ads 的效果规划师来帮助完成这方面的工作。效果规划师可以给您带来哪两个好处？
12-10
为什么说在制作行动号召视频广告系列时，选择使用优化型定位是个好主意？
12-10
您想要提升广告与一组特定关键字的相关性。您的目标是提高广告评级，使广告获得更高的曝光度。您应怎么做才能提升广告相关性？
12-09
如今，在很多营销工作中都引入了机器学习技术，但最近的研究发现某些工作较难实现自动化。对于机器学习来说，哪个方面依然是个挑战？
12-07
鲍罗让团队为客户的 Google 应用广告系列启用对浏览型转化的跟踪并生成报告。 为什么说有必要将浏览型转化纳入跟踪之列？
12-07
Google Ads 中可以有多少个自适应搜索广告？
12-06
效果规划师可以提供下面哪一项建议？
12-06
将应用纳入营销战略的两项具有说服力的原因是什么？（请选择两项）
12-05
您可在何时使用 Insights Finder 和“找到我的目标受众”？
12-05
哪两种类型的素材资源还可作为自动生成的账号级素材资源？
12-05
营销者如何预测采纳建议对其优化得分的影响？
12-05
如果您的目标是提高品牌的用户留存率和忠诚度，应该使用哪种类型的 Google 视频广告系列？
12-05
小曼是一家苗圃公司的营销经理。她管理着大量广告系列，需要一些工具来帮助她确保每天的出价都与公司业务息息相关。 自动出价可以给她带来什么好处？
12-04
小美希望通过 Google Ads 推广自己的应用，但她有多个广告系列目标要实现。 在投放应用广告系列来推广有多个目标的应用时，小美应采取哪种做法？
12-04
为衡量行动号召广告系列的全部价值，您应该在报告中记录哪两种类型的转化？
12-04
马科的新客户认为 Google Ads 平台很适合自己的服务，但是他担心自己的公司没有足够的资金参与竞争。 马科可通过以下哪些方面的说明打消客户对 Google Ads 的担忧？
12-03
小圣在为她的应用制定长期计划。她希望自己的目标能够随着应用自身的发展壮大而相应地变化。 请帮助小圣将以下营销目标按照它们通常的先后顺序排列。
12-03
小雅的玩具实体店主要靠提升线下指标来保障业绩，例如实体店客流量和实体店销售额。他听说有专门的广告系列类型可以帮助他实现这些目标。以下哪种广告系列类型可以帮助小雅实现他的线下业务目标？
12-02
小崔在考虑使用自动出价，她希望让自己的广告系列管理流程更加高效。 自动出价可以通过哪三种方法提高效率？（请选择三项）
12-02
您的目标是测试标题和广告内容描述的不同组合，以便优化广告效果。营销部的同事建议您使用自适应搜索广告。自适应搜索广告可以提供哪两项优势？
12-01
通过使用自动出价，您可以为您的营销广告系列实现以下哪个目标？
12-01
小艾的公司主营金鱼训练材料，小艾为此打造了一个新品牌。她知道也有其他公司开展金鱼训练业务，而且这是一种热门的运动，但是她意识到这属于小众市场。她想利用 Google展示广告系列为新品牌培养认知度。 哪个 Google 展示广告定位选项可以帮助小艾实现目标，即在她所面向的小众市场培养认知度？

11 月

11-30
小贝的经理认为机器学习能够在很大程度上实现广告系列的自动化，因此不理解为什么小贝还需要在新的 Google 应用广告系列上花时间。 小贝可以通过哪三项工作来优化广告系列？（请选择三项）
11-29
GoogleAds基于三项核心原则，旨在帮助商家在网络上充分发挥自身的潜力。第一个原则是高度相关。Google Ads 会帮助商家在恰当的时间与理想的用户建立联系。Google Ads 还基于哪些其他原则？
11-29
李薇为她的瑜伽培训机构制作了首个 Google搜索广告系列。她选择了 Google搜索网络，也就默认选择了 Google搜索网络合作伙伴网站。在 Google搜索网络合作伙伴网站上投放广告有什么好处？
11-29
小丽以前听说过“质量得分”这个词，她有兴趣了解其具体含义是什么。以下关于“质量得分”的陈述，哪一项是正确的？
11-29
小谢正在手机上阅读有关远足小径的文章，然后看到了户外零售商驿站公司的远足靴广告。她安装了驿站公司的应用并点击了广告。驿站公司启用了深层链接。 接下来会发生什么？
11-29
小赖是一位广告主管，她需要优化公司的 Google搜索广告系列。在这种情况下，小赖该如何利用优化得分工具来使她的广告系列获益？
11-28
小岳经营着一家销售滑板设备的网店。他注意到潜在客户查看某款滑板后，没有完成购买就离开了他的网站。 要想让没有完成购买的潜在客户再次看到那款滑板，小岳可以借助于Google 展示广告系列中的哪一种选项？
11-28
小洁正在投放一个 Google 应用广告系列，她知道虽然采用了机器学习技术，但她作为营销者提供的输入数据仍然非常重要。小洁可通过哪三种方式最有效地引导机器，从而取得满意的成果？（请选择三项）
11-27
Google Ads 遵循美国媒体评定委员会的可见度标准。广告必须满足哪项要求，系统才会统计一次可见的展示？
11-26
一家游戏公司刚刚发布了一款新应用，他们希望将工作重点放在首发阶段。当一款应用首次发布时，什么对发布该应用的企业最为重要？
11-26
小兵希望利用广告，快速、频繁地触达有价值的相关受众群体并与他们互动。 制作一个Google 展示广告系列对他实现这个目标有什么帮助？
11-25
如果您要投放行动号召视频广告系列，希望通过简单、经济的方式在单个自动化广告系列中促成更多转化，并且您的目标是提高线上销售额，那么您应在该广告系列中添加什么附加信息？
11-25
在使用 Google 视频广告解决方案来实现您增强认知度、提升钟意度或促成用户行动的目标时，您可能会看到以下哪项好处？
11-24
小恒投放 Google 应用广告系列已有好多天了，他发现该广告系列仍然处在学习阶段。以下哪项因素可能会导致应用广告系列长时间停留在学习阶段？
11-24
Warm Morning Greeting
11-23
机器学习技术会对广告行业产生什么积极影响？
11-23
在以下方法中，哪一种最适合用来在广泛匹配广告系列中成功实施和测试广泛匹配，以帮助分析转化数据？
11-23
一家在线销售古董的大型经销商想制作一个展示广告系列。 要想制作展示广告系列，他们必须提供三项内容，其中包括以下哪两项？请选择两项。
11-22
您想通过 Google 视频广告系列吸引 35 岁至 44 岁之间的男性用户。 您应该使用哪种受众群体解决方案？
11-21
您的目标是借助 Google 视频广告系列提高钟意度。 您的出价解决方案应以什么作为优化目标？
11-21
使用非最终点击转化归因模型对效果规划师预测有什么作用？
11-21
您在为一家联锁餐饮公司制作视频广告，目的是提高其网站上的预订量。 您应在此广告中使用以下哪种号召性用语 (CTA)？
11-21
设置新的应用广告系列时，哪三项设置必须在广告系列一级设置？ 请选择最佳答案
11-21
展示广告系列采用完全自动化的技术进行优化，在广告系列的几乎所有方面都实现了自动化。用户要做的只是提供几项信息。 用户可以在展示广告系列中输入什么信息？
11-21
某企业主使用 Google 视频广告解决方案来实现其增强认知度、提升钟意度或促成用户行动的目标。 以下哪项是采取这种解决方案的好处？
11-20
在媒体规划过程中，覆盖面规划师能提供以下哪些方面的帮助？
11-20
小贝是一家航空公司的营销高管。公司希望她按月规划公司的在线广告预算。因此，她选择使用 Google Ads 的效果规划师来帮助完成这方面的工作。 效果规划师可以给小贝带来哪两个好处？（请选择两项。）
11-20
一个广告客户没有太多时间来制作广告，因此希望利用展示广告系列来自动制作广告。 要让展示广告系列自动制作广告，该广告客户必须提供哪两个构成要素？请选择两项。
11-19
系统自动合成自适应展示广告时，为适应广告位，都会调整哪些内容？
11-18
您的目标是提高产品的用户购买意愿。 您应该使用哪种类型的 Google 视频广告系列来实现此目标？
11-18
一个营销主管希望公司新推出的产品线能够获得大量的曝光。她知道可以借助展示广告系列在互联网上覆盖很大一部分用户。 她可如何通过展示广告系列实现营销目标？
11-16
您在为视频广告制作分镜画面，希望优化广告观看完成率。 以下哪一种方法可吸引观看者并紧紧抓住他们的注意力？
11-15
以下是一些围绕 Google 展示广告的价值展开的陈述，其中哪一项是正确的？
11-15
一个大型团队的营销总监希望通过展示广告系列大规模覆盖受众群体。 展示广告系列报告功能在实现此目标方面可能会有哪些帮助？
11-14
为什么说自动出价（而非人工出价）有助于 Google Ads 广告系列取得显著成效？
11-14
以下哪两个例子是与零售行业相关的应用内操作？（请选择两项）
11-13
如果营销者将自适应搜索广告、广泛匹配和智能出价结合使用，可以获得哪两个好处？
11-13
Google 应用广告系列通过哪种方式简化了广告制作流程？
11-12
如果曝光率是广告系列的首要目标，那么广告客户应该选择哪种出价策略才是最有效的？
11-12
一家小烘焙店正在为其展示广告系列制作广告。该商家发现有两种主要的广告格式可供使用。 展示广告系列支持使用哪两大广告格式？请选择两项。
11-11
您在为一家美容沙龙制作视频广告，目的是提高该美容沙龙网站上的客户预订量。 您应在此广告中使用以下哪种号召性用语 (CTA)？
11-11
Insights Finder 和“找到我的目标受众”能为您提供哪些帮助？
11-11
您想提高一个 Google搜索广告的相关性，让它对潜在客户更有价值，可根据潜在客户搜索的内容提供增值信息。以下哪两项措施有可能提高广告的相关性？
11-10
以下哪两种是基于价值的智能出价策略？
11-10
小丹认识到了为其应用使用分析解决方案的重要性，但不知道该使用哪种。以下哪一项是 Google 提供的一流应用分析解决方案？
11-10
效果规划师可以协助您做什么？
11-10
Google 应用广告系列与所有 Google Ads 产品一样，极其重视保护品牌的形象。正因为此，Google 给予了广告客户更多的展示位置控制权，包括允许广告客户排除展示位置。广告客户在一个帐号中最多可以排除多少个展示位置？
11-10
为什么建议在使用效果规划师后使用效果目标功能？
11-09
阿薇负责的几家客户想投放 Google 应用广告系列。部分广告系列将使用目标每次转化费用 (tCPA) 出价策略，其他的则使用目标每次安装费用 (tCPI) 出价策略。关于在应用广告系列中设置每日预算，以下哪两种说法是正确的？（请选择两项）
11-07
尹穗的时装百货商店将举办一场非常受欢迎的男帽年中特卖会，不但折扣力度大，而且还有让人意想不到的丰富奖品。她想要量身定制一个 Google搜索广告系列来着重宣传这次特卖活动。尹穗可采取哪些方式定制 Google 搜索广告系列来宣传她公司的特卖活动？
11-06
为了将搜索广告与查询进行匹配，广泛匹配会使用哪三个信号？
11-06
您想提高产品的用户购买意愿，为实现此目标，您应使用哪种类型的 Google 视频广告系列？
11-06
以下哪种视频广告格式为提高互动度而进行了优化，旨在让客户在想要购买相关产品时率先想到您的品牌？
11-05
广告系列报告涵盖了诸多指标，用来评估广告系列的效果是否达到了预期。如果目标是以一定的费用获取尽可能多的新用户，哪两个指标会是最重要的关注对象？（请选择两项）
11-04
投放行动号召视频广告系列，应该如何制定效果衡量策略？
11-04
为了吸引有意在近期购买特定产品或服务的用户，从而提高用户对您品牌的钟意度和兴趣，您应该为 Google 视频广告系列使用哪种受众群体解决方案？
11-04
小艾要制作一个新的 Google 应用广告系列，正在准备素材资源。她需要手动添加下列哪种类型的素材资源？
11-03
为什么商家应该使用效果规划师？
11-03
创作者出于以下哪四个理由选择 YouTube？
11-03
Google 展示广告系列支持使用哪两大广告格式？
11-03
设置新的 Google 应用广告系列时，哪三项设置必须在广告系列一级设置？
11-02
小戈正在为一家新闻发布商投放 Google 应用广告系列，记录显示近 30 天发生了 200 次唯一身份用户订阅。 上述订阅数据足够让机器学习系统实现最佳效果吗？
11-02
“有购买意向的受众群体”这种细分受众群没有涵盖小布的目标受众群体。 小布可以选择另外一个选项，来帮助影响潜在客户的钟意度。这个选项是什么？
11-01
Google 应用广告系列是如何帮助广告客户减轻人工测试和反复优化的工作量的？

10 月

10-31
哪种类型的 Google 视频广告能提高您品牌的用户留存率和忠诚度？
10-31
如果担心恶意软件的侵扰，想要在各种平台上提供安全的广告体验，您应该使用哪种展示广告格式？
10-31
什么是基于价值的出价策略？
10-31
Google Play 中下载量最高的应用类型是哪一种？
10-29
朱丽希望向潜在客户展示他们之前在其网站上看过的产品。 要在动态再营销广告系列中动态生成展示广告，朱丽需要准备什么？
10-28
请将营销者与最适合他们的展示广告格式配对。（格式可以使用多次。）
10-28
对于以下哪两种情形，广告客户适合投放侧重于促成应用内操作的广告系列？（请选择两项）
10-27
小梅是一家服装连锁店的营销主管。她需要吸引尽可能多的潜在客户访问她的网站，但她获得的预算是固定的。 小梅应在广告系列中采用哪种自动出价策略？
10-26
Google Ads 可以给每个广告客户带来三方面的优势：高度相关、有效掌控、成效显著。为了确保广告高度相关，它会帮助广告客户在合适的时机与理想的用户建立联系。为了保障显著的成效，它只在广告客户的广告获得点击时收费。 那么，Google Ads 是如何帮助广告客户做到有效掌控的？
10-24
您正考虑使用自动出价来提高广告系列管理流程的效率。自动出价可以通过哪三种方式提高效率？
10-24
您的 Google 视频广告系列的目标是提高钟意度。 您的出价解决方案应以什么作为优化目标？
10-23
您的目标是促成更多转化。为此，您应该如何评估行动号召视频广告系列的效果？
10-22
您是一家电子商务公司的营销团队成员，您要向领导团队汇报 YouTube 的价值，目前正在总结相关信息。 您应该如何向他们简要说明这种购物趋势？
10-21
小琳意识到 Google 搜索广告系列可以为她的电商业务带来可观的价值。通过 Google 搜索广告系列，小琳可以获得以下哪两个解决方案？
10-21
小露在制作新的展示广告系列，目标是培养认知度。 哪两个定位选项可能适合她？（请选择两项。）
10-21
您投放了一个以提升认知度为目标的广告系列，其中包含一则 30 秒视频广告，并且成效斐然。您现在想通过令人难忘的较短视频广告对看过该广告系列的受众群体进行再营销。 为此，您应该选择哪种视频广告格式？
10-20
对于目标为“品牌认知度和覆盖面”的 Google 视频广告系列，将“目标每千次展示费用”(tCPM) 选为最佳出价策略可以带来哪些好处？
10-19
如果您的 Google 展示广告系列采用受众特征定位功能，那么能够覆盖哪类人群？
10-19
如果您要投放行动号召视频广告系列，从而通过简单、经济的方式在单个自动化广告系列中促成更多转化，并且您的目标是提高线上销售额，那么您应在该广告系列中添加什么附加信息？
10-19
以下哪一项是自适应展示广告的特征？
10-18
在 Google Ads 中，机器学习技术可以通过哪两种方式让营销者受益？（请选择两项）
10-15
您在制作 Google 视频广告系列，并将“品牌认知度和覆盖面”设为广告系列目标。 为什么“目标每千次展示费用”(tCPM) 是最佳出价策略？
10-15
在为加快转化速度而优化广告系列时，您应该采取何种做法？
10-15
基于价值的智能出价策略有哪两种类型？
10-15
营销者如何使用 AI 赋能的搜索广告满足自己的业务需求？
10-14
有三个因素会影响搜索广告在竞价时的广告质量。它们分别是什么？
10-13
小周经营着一家面向各类体育迷的体育媒体网站。她将制作一个 Google 展示广告系列，为此正在考虑用什么方法来覆盖热爱体育的受众群体。 以下哪一个理由可以说服小周使用“兴趣相似的受众群体”解决方案？
10-13
您在一家营销代理机构工作，您想帮助客户了解将 YouTube 添加到其营销组合之中可如何帮助其达成目标。 YouTube 上的哪三种用户趋势较为重要，应该传达给您的客户？
10-12
以下哪种自动出价策略属于“目标广告支出回报率”出价策略？
10-11
您正考虑使用自动出价来使广告系列管理流程更加高效。自动出价可以通过哪三种方式提高效率？
10-11
同时部署 Firebase 和其他衡量服务合作伙伴提供的软件开发套件 (SDK) 有何优势？
10-11
您在为一家公司开展营销工作，希望发掘潜在客户。 您应在视频广告中使用哪种技巧，以号召人们采取行动？
10-11
要通过 Google Ads 投放广告，首先要根据您的业务目标制作广告系列。根据下面的描述，您会分别选择哪种广告系列类型？
10-11
小史是一家大型汽车零件公司的广告专员。他借助 Google Ads 的“建议”页面来制定 Google搜索广告系列优化策略。小史非常重视优化得分，其中一个原因是优化得分可以让他做到什么？
10-10
在为行动号召视频广告系列制作广告素材时，您应该遵循哪一项最佳实践？
10-10
您可以利用 Google Ads 的自动出价策略来帮助充分利用广告预算。 使用自动出价有哪两方面的好处？（请选择两项。）
10-09
小弗尝试着向他的老板阐明使用自动出价的好处。 请将自动出价的以下几个方面分别与对应的好处进行配对。
10-08
投放 Google 应用广告系列的过程中，确定生命周期价值较高的用户有什么好处？
10-08
鲍琳拥有一款成熟的应用，并且形成了庞大的用户群。现在，她需要吸引新用户在应用内完成有价值的操作。 这属于哪一个阶段？
10-08
一家电器公司推出了一款带有语音指令无障碍功能的新电视。该公司决定在其搜索广告系列中使用词组匹配关键字“电视”“无障碍”和“语音”。词组匹配能给该公司的搜索广告系列带来什么好处？
10-07
如果您在投放以提高认知度为目标的 Google 视频广告系列，并且您想衡量您的广告投放给了多少人，以及广告以不同格式在各种设备上分别向各用户投放了多少次，那么除了“视频播放至”等基本视频指标外，您还应使用哪种效果衡量解决方案？
10-07
Google 搜索广告优化得分是用一种特定算法计算出来的，这种算法会兼顾账号中各个重要的方面。此得分用于为您提供有关如何优化搜索广告系列的建议。生成优化建议所用的数据来源是哪两项？
10-07
以下哪三种方法可以让营销者有效采纳有助于提高优化得分的建议？
10-07
Google 应用广告系列所采用的机器学习技术是如何让营销者和用户都受益的？
10-07
为什么广告客户应考虑使用自适应展示广告？
10-06
投放展示广告系列之后，小琳的在线宠物店吸引到了可观的流量。遗憾的是，很多访问者浏览了她的网店后没有购买任何东西。 为了再次与这些访问者互动，小琳制作新的展示广告系列时应该选择哪个营销目标？
10-06
小兰新开了一家店，并在利用 Google 展示广告为她的新产品培养认知度。 Google 展示广告定位功能对小兰实现营销目标有何助益？
10-05
下面哪一项属于效果规划师可以提供的有效建议？
10-05
为了更好地了解 YouTube 能如何帮助广告主达成目标，广告主应了解哪三种 YouTube 用户趋势？
10-05
Google 应用广告系列的设计宗旨是根据丰富的输入数据，向用户投放切实相关的广告。 哪三项属于应用广告系列可以使用的信号？（请选择三项）
10-05
零售公司愿意花钱推广应用的三个理由是什么？（请选择三项）
10-04
这是您第一次投放行动号召视频广告系列。 为了获得最佳效果，您应该实施何种出价策略？
10-04
请将每个业务目标与最合适的 Google Ads 广告系列类型进行配对以获得理想效果。（每种广告系列类型只能使用一次）
10-04
小路在为新闻发布商《全球在线资讯》投放 Google 应用广告系列。为什么小路应该重视 Google Play 中《全球在线资讯》应用详情的质量？（请选择两项）
10-03
美妆品牌“靓颜”投放的 Google 应用安装广告系列未能达到预期的覆盖面。他们希望着眼于视频素材资源，对广告素材组合加以优化。他们目前拥有两个竖屏视频和两个横屏视频，时长为10-30 秒。 他们的视频素材资源组合缺少什么？
10-03
以下哪一项是 Google Ads 自动出价的核心优势？
10-03
您投放了一个以提升认知度为目标的广告系列，该广告系列包含一则 30 秒的视频广告，并且成效斐然。您现在发现，通过令人难忘的较短视频广告对看过该广告系列的受众群体进行再营销，可带来重要的价值。 您应使用哪种视频广告格式来实现这一目标？
10-02
高文正在制作一个 Google 展示广告系列，用于提升他的服装网店的销量。他的目标是与曾浏览过其网站页面但未购买过商品的用户建立联系。 以下哪个选项最有助于高文实现营销目标？
10-02
广告以不同格式在各种设备上分别向各用户投放了多少次。
10-02
哪两种类型的素材资源还可作为自动生成的账号级别的素材资源？
10-01
广泛匹配使用哪三个信号将搜索广告与查询进行匹配？

9 月

09-30
营销者通过使用 AI 赋能的搜索广告来实现目标的最佳方法是什么？
09-29
小罗正在根据她的业务目标选择广告系列类型。为什么她在选择广告系列类型之前有必要先考虑自己的业务目标？
09-29
小川在他的网站上为整个产品系列推出了折扣，并希望利用 Google 展示广告来提升销量。Google 展示广告定位功能可以通过怎样的方式帮助小川实现营销目标？
09-29
小马的展示广告系列的效果超出了她的预期。她很清楚，如果增加支出，回报就会增加，但是，目前这对于她来讲是不可能的。 在这种情况下，效果规划师可以带来什么好处？
09-29
小唐还没有发布应用，他想了解一下常规的应用生命周期。 请帮助他将这些应用生命周期的阶段按照先后顺序排列。
09-28
智能型展示广告系列的三大自动化要素是什么？
09-28
每个广告都包含显示您网站地址的网址。您可以在文字广告的显示网址中添加两个可选的路径字段。下面哪一项是使用这些可选路径字段的好处？
09-27
营销者可以通过哪两种方式运用数据洞见更好地了解广告系列的效果？（请选择两项）
09-27
在制作行动号召视频广告系列时，为什么说选择使用优化型定位是个好主意？
09-27
如果您想提升视频广告系列的效果，应该如何处理广告素材？
09-26
您负责一家小企业的营销工作，虽然预算有限，但却需要吸引尽可能多的客户。 Google Ads 能起到什么帮助作用？
09-25
小贝目前管理着一个广告系列，该广告系列的总投入金额为 7,000元，获得了 1,400次转化，每次转化费用 (CPA)为 5元。小贝的库存过多，需要提高销量来去库存。为实现这一目标，他愿意提高每次转化费用并增加广告系列支出。 在效果规划师中创建的以下哪个方案可以帮助小贝达成销货去库存的营销目标？
09-24
对于像 YourAdventure 这样的旅游类应用，一定要针对具体的产品（如美食体验、导游陪同的徒步旅行和建筑游览）创建主题明确的广告组。为什么说这样做很重要？ 请选择最佳答案。
09-24
YouTube 广告主最应该关注的在线播放趋势是什么？
09-23
如果一个 Google 应用广告系列将目标每次转化费用 (tCPA)设为 10 元，即，要通过不断优化来实现此目标，那么建议的最低预算是多少？
09-23
文涛希望给自己管理的 Google 应用广告系列提供战略性指导。他希望广告系列在限定的边界内向着期望的结果运转。 文涛应该持续关注哪两项设置？（请选择两项）
09-23
以下哪三项是选择自动采纳建议的好处？
09-23
一家专门生产老年人运动器材的公司想要使用 Google 展示广告来吸引新客户。该公司的产品线主要面向 65 岁以上的人群，无论他们是否有具体的运动爱好。 以下哪个选项最有助于该公司覆盖这类用户？
09-22
一位营销经理想投放 Google搜索广告系列，以此来吸引正在网上搜索露营装备的客户考虑自家的品牌。管理得当的 Google搜索广告系列具备哪项重要优势？
09-22
小吉已完成文字广告的标题部分，现在正撰写广告内容描述部分。小吉应在文字广告的广告内容描述部分包含哪三个方面？
09-21
面对 Google上每天发生的数十亿次搜索，GoogleAI如何帮助营销者尽可能提高搜索广告的效果？
09-21
素材资源可以帮助用户通过搜索查询获得哪两样东西？
09-21
您是一名营销高管，负责按月规划线上广告预算。您选择使用 GoogleAds的效果规划师来帮助完成这方面的工作。效果规划师可以给您带来哪两个好处？
09-20
小强正在着手提高某个 Google搜索广告的预计点击率 (eCTR)，希望借此提高广告的质量得分。以下哪项措施可能有助于提高小强的 eCTR？
09-20
为了确保人们在决策阶段会考虑您的品牌，您应该为 Google 视频广告系列使用哪种营销目标？
09-20
为了通过 Google 展示广告系列提升销量，小夏希望覆盖那些在其网站上浏览过产品的受众群体，具体做法是向他们展示专门围绕这些产品制作的新广告。 她应该使用哪个定位选项来帮助实现这个目标？
09-20
为了通过 Google 视频广告系列吸引 25 岁到 34 岁之间的房主，您应该使用哪种受众群体解决方案？
09-19
在实现提升认知度、提升钟意度和促成用户行动等目标方面，使用 Google 视频广告解决方案有哪些好处？
09-19
小赛正在为她的玩具网店制作一个展示广告系列。她的目标是向年龄在 25 岁到 34 岁之间的家长展示她的产品。 以下哪一项最适合小赛用来覆盖这些用户？
09-19
选择自动采纳建议的三个好处是什么？
09-18
效果规划师会自动完成下面哪项工作？
09-18
下面哪一项是自适应展示广告的优势？
09-17
对于 Google 展示广告网络上提供的广告格式，哪种会自动调整显示方式以充分利用页面上的可用空间？
09-17
您想根据兴趣或行为为自己的 Google 视频广告系列输入关键字。 您应该使用哪种受众群体解决方案？
09-16
营销者可以利用哪两种无关键字广告系列类型来增加额外覆盖的人数？
09-16
如果您要在广告系列中制作自适应展示广告，会是出于哪种原因？
09-15
一家电子商务公司想了解 YouTube 的价值。 您应该如何简要说明这种购物趋势？
09-15
小英希望她新推出的产品线能够获得大量的曝光。她知道可以借助展示广告系列在互联网上覆盖很大一部分用户。展示广告系列可以通过以下哪种方式帮助小英实现她的营销目标？
09-15
小伟投放了一个 Google搜索广告系列，目标是宣传他的摩托车配件网店。他的店铺专门销售定制头盔。Google 搜索广告可以通过哪种方式为小伟带来价值？
09-15
小马听说应该每月使用一次效果规划师。 她为什么应该这样做？
09-13
营销者可通过哪两种方式，为依托机器学习技术的 Google 应用广告系列提供高质量的数据？（请选择两项）
09-13
哪种视频广告格式以吸引此类潜在客户采取行动为优化目标
09-13
制作 Google 应用广告系列时，广告系列的出价策略取决于什么？
09-13
为了提升视频广告系列的效果，应该如何保证广告素材的有效性？
09-11
您的目标是扩大规模并提高每次转化费用方面的表现和效率。 以下哪项营销目标与此目标相契合？
09-10
Google Ads 允许启用的自适应搜索广告数量是多少？
09-10
小梅是一家服装连锁店的营销主管。她需要吸引尽可能多的潜在客户访问她的网站，但她获得的预算是固定的。小梅应在广告系列中采用哪种自动出价策略？
09-10
广泛匹配使用以下哪三个信号将搜索广告与查询进行匹配？
09-10
Google 应用广告系列是如何同时让营销者和用户受益的？ 请选择最佳答案。
09-09
覆盖面规划师有三项主要好处。 它们分别是什么？
09-09
您的经理认为“机器学习无所不能”，因此没必要在新的 Google应用广告系列上花时间。您可以告诉经理，为了优化广告系列，您都做了哪三项工作？ 请选择最佳答案。
09-09
艾玛要制作一个新的 Google 应用广告系列，正在准备广告素材资源。她需要手动添加下列哪种类型的广告资源？
09-07
为什么说营销者应该与应用开发者团队协调一致？
09-07
小红正在设置应用广告系列，她希望既能获得大量用户，又能促成大量应用内购买。 为了实现她的营销目标，小红应该选择以下哪种设置？
09-07
为 Google 应用广告系列制定目标应该依据以下哪一个选项？
09-06
如果您的营销目标是培养认知度，您应考虑在您的 Google 视频广告系列中使用哪些受众群体解决方案？
09-05
哪三种解决方案可以帮助您在实施基于价值的出价策略时奠定坚实的转化衡量基础？
09-04
莫莉想要清仓甩卖剩余的所有库存，准备订购新的系列产品来销售。因此，只要能促成更高的销量，她不介意提高每次转化费用 (CPA) 并增加投入。她的广告系列总投入金额为 2.55万元，获得了 1,500次转化，每次转化费用为 17元。在效果规划师中创建的哪个方案可以帮助莫莉达成提高销量的营销目标？
09-04
以下哪三种解决方案能让您在实施基于价值的出价策略时奠定坚实的转化衡量基础？
09-04
哪种定位选项最有助于影响钟意度？
09-02
一家初创公司正在全国各个城市推出有机农产品配送服务。该公司决定在其搜索广告系列中使用词组匹配关键字“有机”“农产品”和“配送”。词组匹配能给该公司的搜索广告系列带来什么帮助？
09-02
营销者应如何使用 AI 赋能的搜索广告来实现自己的业务目标？
09-02
小丽为她的 Google 应用广告系列中的广告组添加了文字和图片素材资源，但她没有可以上传的视频。她的应用广告系列可能会采取以下哪项措施？
09-01
客户转化历程变得越来越复杂，这就需要广告客户采用专门的出价策略。对此，Google 给出的解决方案是自动出价。 自动出价可以给广告客户带来哪些益处？（请选择两项。）
09-01
为了让广告在竞价时有更好的表现，您想要提升系统认定的广告质量。哪项更改对广告质量的正面影响最弱？

8 月

08-31
您制作了一个以提高认知度为目标的 Google 视频广告系列，您正在确定要在其中使用哪种受众群体解决方案。 您应该考虑以下哪两种受众群体解决方案？
08-31
自适应展示广告具备以下哪一项优势？
08-30
将广泛匹配、自适应搜索广告和智能出价结合使用可以给您带来哪两个好处？
08-30
您计划投放以提高认知度为目标的 Google 视频广告系列，并且想衡量以下方面的指标：您的广告投放给了多少人，以及广告以不同格式在各种设备上分别向各用户投放了多少次。 除了“视频播放至”之类的基本视频指标外，您还应使用哪种效果衡量解决方案？
08-29
李飞希望制作一个新的 Google 展示广告系列，他希望依据一份现有的名为“结账放弃者”的再营销名单进行定位。 类似受众群体定位选项对李飞实现他的营销目标能有什么帮助？
08-29
数字孪生
08-28
一个广告客户通过 Google 搜索取得了很大的成功，因此希望制作一个展示广告系列来扩大其覆盖面。但是该广告客户希望尽量少占用自己的精力。 该广告客户应该在展示广告系列中使用哪种定位方式？
08-27
哪个因素决定了搜索广告是否在查询结果中展示以及排在什么位置？
08-26
您在一家营销代理机构工作，您的客户想了解短视频内容趋势。 您应该如何向他们简要说明这种趋势？
08-26
您想投放行动号召视频广告系列，并且想从漏斗下端受众群体入手，后续再扩大覆盖范围。 以下哪种组合与这种方法最为相符？
08-25
小曼营销预算紧张，需要在既定的费用下，采取一种能吸引客户访问网站的策略。 哪种出价策略有可能满足小曼的需求？
08-24
Google 应用广告系列提供哪三种跟踪解决方案？
08-24
实用软件
08-23
在确定是使用自适应展示广告还是上传的广告时，什么情况下您会选择控制力而不是效率？
08-23
效果规划师可通过哪两种方式帮助揭示您的所有 Google Ads 广告系列可能实现的效果？
08-23
某广告专员接手了一个 Google搜索广告系列。在 GoogleAds中的“建议”页面上，他注意到该广告系列的优化得分为 40%。这个分数意味着什么？
08-22
经营实体店的公司为什么应该积极地运用应用？
08-21
实用网页收藏
08-20
如果您要为加快转化速度而优化广告系列，您会怎么做？
08-20
晓梅正在设置一个 Google 应用广告系列，但是她不确定地理位置定位应该具体到什么程度。营销者为什么应该将地理位置定位目标设定到国家/地区一级或更高的级别？
08-19
营销者可通过哪种方式预测采纳建议对其优化得分的影响？
08-19
小莫正在花时间了解机器与人如何相辅相成。在营销领域的哪个方面机器比较出色？
08-18
Google AI 通过什么方式帮助营销者与新客户建立联系？
08-18
Google AI 如何帮助营销者触达潜在客户？
08-18
为了根据用户的兴趣吸引他们，同时不必自行构建或刷新这些受众群体，您应该为 Google 视频广告系列使用哪种受众群体解决方案？
08-17
借力机器学习技术的同时，营销者能发挥哪三个方面的能力？（请选择三项）
08-17
小普每月只有 500 元的广告系列预算，但她需要吸引尽可能多的潜在客户访问自己的网站。 哪种自动出价策略最适合小普的广告系列？
08-17
自动出价功能可以帮助广告客户提升哪个方面？
08-16
YouTube 通过以下哪些方式为用户、创作者和广告主提供服务？
08-15
全球商机通 (Google) 这个工具可以帮助完成什么工作？
08-15
在向用户展示广告之前，GoogleAds会审核广告以确保其符合广告政策的规定。Google Ads 会审核哪些标准？
08-15
您计划投放以提高钟意度为目标的 Google 视频广告系列，并且希望衡量有多少人观看了您的视频。 您应该使用哪种效果衡量解决方案？
08-15
阿金制作了一个 Google搜索广告并将出价设为 5元。在一场竞价中，另外有两个广告客户的出价分别为 2.50 元和 2元。要在竞价中赢得第一个位置，阿金应该出价多少？
08-14
在 Google Play 中，最多可以同时运行多少个本地化商品详情实验？
08-14
小安正在查看 Google 应用广告系列素材资源报告中的“效果”列。她希望看一看具体素材资源的效果。她发现“效果”列中显示着“不理想”、“良好”和“最佳”字样。 素材资源评级的划分标准是什么？
08-14
小石的营销公司制作了一则非常有吸引力的广告，获得了许多点击。该广告可能会对Google Ads 竞价造成什么影响？
08-13
如果广泛匹配关键字为“住宅暖炉维修”，哪些搜索字词可触发广告进行展示？
08-13
小杰经营着一家生产低价自行车配件的公司。他准备扩大自己的业务规模并希望使用Google 展示广告来提升销量。 Google 展示广告的哪项特性可以帮助小杰实现他的业务目标？
08-12
营销者可以通过哪些方式确定采纳建议可能会对优化得分造成的影响？
08-12
小琳希望充分发挥其 Google 应用广告系列中广告的宣传功效。她撰写的文字素材资源达到了要求的数量，但她没有太多其他素材资源可上传。除了小琳可以上传的素材资源之外，广告系列还能自动生成哪些素材资源？
08-11
针对处于决策阶段的潜在客户，哪种视频广告格式以吸引他们采取行动为优化目标，并让他们能更轻松地采取您可以衡量的有价值行动？
08-11
一个营销者可能使用自适应展示广告的两个原因是什么？请选择两项。
08-11
相比自适应型展示广告，上传的广告让广告主可以覆盖更多广告资源。
08-10
您正在推广一款可提高办公效率的应用，打算从美国市场扩张到拉美市场。在新市场发布这款应用之前，除了要将其翻译成相关语言之外，您还应完成哪 3 个步骤？ 请选择最佳答案。
08-10
什么情况下您应该使用自适应展示广告？
08-10
Google 展示广告每天都在给数以千计的广告客户带来实实在在的成效，原因何在？
08-10
在视频广告中，您该运用以下哪种技巧，以触动观看者，使其有所想、有所感？
08-09
Google 展示广告每天都在为世界各地数以千计的广告客户带来实实在在的营销成效，原因何在？
08-09
设置 Google 应用广告系列时，默认的品牌保障措施有哪些？
08-08
小娜的同事建议她为现有的 Google 应用广告系列使用一款称作“出价指南”的内置工具。在使用出价指南时，小娜可以看到什么信息？
08-07
如果您的目标是测试标题和广告内容描述的不同组合，并据以优化广告效果，那么自适应搜索广告的哪两项优势能帮助您实现这一目标？
08-07
您需要为 Google 展示广告系列选择“影响钟意度”作为您的营销目标，并选择类似受众群体定位选项。 在 Google 展示广告系列中，类似受众群体的建立依据是什么？
08-05
在规划以提高钟意度为目标的 Google 视频广告系列时，您应为出价策略选择哪种优化目标？
08-05
在制作行动号召视频广告系列时，为什么应该选择使用优化型定位？
08-04
您的目标是尽可能扩大覆盖面和增加视频看完次数，为了实现此目标，您应该搭配使用哪些可提高认知度的广告格式？
08-04
为了实现准确定位，素材资源需要整理成广告组的形式，同一广告组内的素材资源有着共同的主题。这些主题通常与以下哪几项有关？（请选择三项）
08-04
一名营销人员在跟踪他的广告系列所带来的收入。他想看到他的每月广告支出的具体投资回报率。 哪种自动出价策略能满足他的需要？
08-03
假设您的目标是扩大规模并提高每次转化费用方面的表现和效率，那么应该选择哪种营销目标？
08-03
何时应该使用 AMPHTML 广告？（请选择两项。）
08-03
制作广告时，小葛如何知道潜在客户看到的广告是什么样子？
08-03
每天在 Google上发生的搜索高达数十亿次，GoogleAI如何帮助营销者尽可能提高搜索广告效果？
08-03
基于价值的智能出价策略有哪两种？
08-02
营销者可通过哪三种方法有效采纳有助于提高优化得分的建议？
08-02
跨应用和网站进行衡量颇具挑战，但对于理解跨平台行为很重要。 Google 提供了哪两种解决方案来缩小应用衡量和网站衡量之间的差距？（请选择两项）
08-01
买家更愿意在零售应用上而非零售网站上进行购买，可能是出于什么原因？
08-01
加拿大公司“壁画艺苑”计划年内拓展到三个新的国际这项计划可能会带来哪三项好处？（请选择三项）
08-01
随着机器学习技术日益普及，营销者意识到了哪两件事情？（请选择两项）
08-01
小梅一直在投放一个只包含一个广告组的 Google 应用广告系列，她希望通过创建更多广告组来优化该广告系列。小梅下一步该怎么做？

7 月

07-31
自适应展示广告的机器学习模型为您的广告位确定最合适的素材资源组合时，依据的是下面哪一种预测？
07-31
投放 Google 应用广告系列时，人与机器如何成为完美搭档？
07-31
莫莉想要清仓甩卖剩余的所有库存，准备订购新的系列产品来销售。因此，只要能促成更高的销量，她不介意提高每次转化费用 (CPA) 并增加投入。 她当前的广告系列总投入金额为2.55 万元，可获得 1,500 次转化，每次转化费用为 17 元。在效果规划师中创建的哪个方案可以帮助莫莉达成提高销量的营销目标？
07-31
某个小商家使用 Google 展示广告在用户浏览网页时向他们展示相关的广告内容。 关于Google 展示广告会在什么位置吸引这些有价值的受众群体，以下哪项说法是正确的？
07-30
为什么说自动出价比人工出价更有利于打造效果出色的 Google Ads 广告系列？
07-30
为什么金融公司应该花钱推广应用？请选择两个理由。 请选择最佳答案。
07-30
李费经营着一家生产专业徒步和攀岩装备的制造公司。他们公司在市场上很不起眼，但已经准备好扩大业务规模。 为提升自家品牌的曝光率并覆盖整个网络上对徒步和攀岩感兴趣的受众群体，李费应该采用 Google Ads 中的哪种广告系列类型？
07-29
小罗正在将他的一款以英国为大本营的应用推向法国市场。他新制作了一个定位到法语的 Google 应用广告系列并将素材资源翻译成了法语。在正式投放之前，他还应该考虑做好哪三件事情？（请选择三项）
07-28
一家特色蜡烛零售商即将在全国各个城市开展业务。该零售商在其搜索广告系列中使用词组匹配关键字“香薰”“蜡烛”和“配送”。词组匹配能给该公司的搜索广告系列带来什么帮助？
07-28
为了通过 Google 视频广告系列吸引家居装饰爱好者，您应使用哪种受众群体解决方案？
07-28
您在一家广告代理机构工作，有一位客户很难与其潜在用户建立有意义的联系。 您应该运用哪种技巧触动观看者，使其有所想、有所感？
07-28
在设置行动号召视频广告系列以将用户的意向转化为行动时，您应该如何制定受众群体策略？
07-26
确定出价策略时，广告客户应该考虑哪些因素？
07-26
小罗正在根据她的业务目标选择广告系列类型。 为什么她在选择广告系列类型之前有必要先考虑她的业务目标？
07-26
什么报告可以帮助确定一款应用目前在哪些国家/地区有人访问，但却没有本地化？
07-25
请将 Google 应用广告系列的以下构成要素与其说明匹配起来。
07-23
如果您在投放以提高认知度为目标的 Google 视频广告系列，并且想了解广告系列在多大程度上改变了用户的看法或行为，那么除了“视频播放至”之类的基本视频指标外，您还应使用哪种效果衡量解决方案？
07-22
苏苏收到指示，负责制作符合 Google 应用广告系列最佳做法的图片素材资源。她希望确保自己的广告出现在所有渠道的展示位置上。苏苏至少应该制作和上传哪些图片素材资源？
07-21
效果规划师可通过以下哪种方法帮助商家提高销量？
07-20
Google 展示广告支持使用哪两种再营销选项？
07-20
小奥收到指示，需要为新的 Google 应用广告系列制作视频素材资源。为了遵循最佳做法来制作视频素材资源，应该以什么作为视频的重点？
07-20
以下哪项准确地汇总了 YouTube 广告主应该了解的在线播放趋势？
07-20
小贾是医疗保健品牌“联合制药”的营销者。小贾收到指示，负责监控两个月前投放的一个 Google 应用广告系列。她了解到，其中的素材资源自广告系列启动以来都没有更新过。小贾接下来应该完成哪两件事？（请选择两项）
07-20
效果规划师可通过以下哪种方法帮助商家提高销量？
07-19
为了通过 Google 视频广告系列吸引户外爱好者，您应使用哪种受众群体解决方案？
07-18
您在投放以提高钟意度为目标的 Google 视频广告系列。您想要了解广告系列在多大程度上影响到了观看者对您的产品的看法或意向。 您应该使用哪种效果衡量解决方案？
07-17
黄小米是一家大型公司的营销总监，她正在考虑投放一个 Google 展示广告系列，因为这种广告能够帮助她在尽可能多的网站和应用上覆盖全球互联网用户。 此外，Google 展示广告系列还具备哪项优势？
07-17
小金看到她的 Google 展示广告网络再营销广告系列取得了显著的效果，因此希望扩大其规模。 为此，小金应该选择哪一种定位选项？
07-17
小兰在注意到其 Google搜索广告系列的效果下滑后，评估了该广告系列的优化得分。该得分比一个月前低了很多。小兰接受了可用列表中的一条优化建议。请问她广告系列的优化得分会发生什么变化？
07-16
您在一家营销代理机构工作，有一位客户请您为其解释短视频内容趋势。 您应该如何向客户简要说明这种趋势？
07-16
小罗管理着一个销售体育用品的网站。他希望当潜在客户在线研究和比较不同的足球品牌时，能够在各种在线发布的体育内容中展示他的产品。 以下哪个选项能帮助小罗影响客户钟意度？
07-15
您最近推出了一款名为“神奇靴子”的新产品。您想通过 Google Ads 吸引更多流量，但希望仅吸引那些只搜索产品名称“神奇靴子”的用户。您如何仅吸引查询产品名称“神奇靴子”的搜索流量？
07-15
在以下有助于提升视频广告系列效果的因素中，哪种是提高投资回报率的最主要驱动因素，并且在数字媒体上作用最大？
07-15
为什么说转化跟踪对 Google 应用广告系列至关重要？ 请选择最佳答案
07-14
实施智能出价和广泛匹配后，应遵循哪三种广告系列最佳实践？
07-14
您计划投放以提高认知度为目标的 Google 视频广告系列，并且想了解广告系列在多大程度上改变了用户的看法或行为。 除了“视频播放至”之类的基本视频指标外，您还应使用哪种效果衡量解决方案？
07-14
您在投放以提高认知度为目标的 Google 视频广告系列。您想了解广告系列在多大程度上改变了用户的看法或行为。 除了“视频播放至”等基本视频指标外，您还应使用哪种效果衡量解决方案？
07-13
您应如何向营销专家简要说明短视频内容趋势？
07-13
机器固然有各种优势，但人也有自己独到的技能组合。在营销领域，人在哪两方面比机器有优势？（请选择两项）
07-12
您是一家太阳能装置安装公司的营销者，您希望发掘潜在客户。 您应该在视频广告中做些什么，以号召人们采取行动？
07-12
您可以在哪里查看出价状态、一段时间内的效果趋势和转化延迟时间报告？
07-12
基于价值的出价策略有什么作用？
07-11
小邱准备投放一个侧重于安装次数的 Google 应用广告系列。他的客户希望了解一下该应用广告系列可以在哪里投放。 小邱应该如何回答？
07-11
哪两个选项属于使用 Google Analytics for Firebase 的好处？（请选择两项）
07-10
为了通过 Google 视频广告系列吸引 18 岁到 24 岁的女性用户，您应该使用哪种受众群体解决方案？
07-09
优化得分工具可通过哪两种方式助力营销者取得成功？
07-09
对于下面关于机器学习技术的每一项说法，请选择与之对应的 Google 应用广告系列优势。
07-08
一个广告客户有意利用 Google 展示广告促成转化，但其依赖广告系列来设置出价。 该广告客户可以选择展示广告系列中使用的哪两种出价策略来自动设置出价？请选择两项。
07-08
YouTube 广告主应该了解以下哪种有关在线播放的趋势？
07-08
小朵使用 Google 搜索来吸引那些搜索与她家产品类似的产品的客户。她打算制作一个展示广告网络再营销广告系列以再次吸引用户并提高销量。 再营销可通过何种方式帮助她实现上述营销目标？
07-08
小曼营销预算紧张，需要在既定的费用下，采取一种能吸引客户访问网站的策略。哪种出价策略有可能满足小曼的需求？
07-08
将智能出价与广泛匹配结合使用对营销者有何帮助？
07-07
如果广泛匹配关键字为“车窗维修”，哪些搜索字词可触发广告进行展示？
07-06
以下哪种自动出价策略属于“智能点击付费”(ECPC) 出价策略？
07-06
您想提高品牌的用户留存率和忠诚度，为实现此目标，您应使用哪种类型的 Google 视频广告系列？
07-05
如果您在投放以提高钟意度为目标的 Google 视频广告系列，并且希望衡量有多少人观看了您的视频，您应使用何种效果衡量解决方案？
07-05
优化得分工具通过哪两种方式帮助营销者取得成功？
07-05
阿莉管理着一家销售乐器的网店。她即将举办一场爵士乐演出，希望宣传一下，让更多的人知晓，尤其是在爵士乐爱好者的圈子里。 阿莉应该使用哪个定位选项来实现这个营销目标？
07-05
在创建以提高认知度为目标的 Google 视频广告系列时，为什么说选择启用 Google 视频合作伙伴是个好主意？
07-03
下面哪一项准确地描述了“兴趣相似的受众群体”定位条件的覆盖面？
07-02
对于以提高认知度为目标的 Google 视频广告系列，如果选择启用 Google 视频合作伙伴，您可以获得哪些好处？
07-02
您决定投放新的 Google 视频广告系列，并以提升认知度作为目标。 您为什么应该选择启用 Google 视频合作伙伴？
07-02
应用宣传广告对于移动游戏行业有什么重要的作用？
07-01
如果这是您首次投放行动号召视频广告系列，为了获得最佳效果，您应实施何种出价策略？
07-01
在提升视频广告系列效果的所有因素中，哪种是投资回报率的决定性驱动因素，并且在数字媒体上的作用最大？
07-01
某教育公司正在为其 Google 应用广告系列上传图片素材资源。为了优化图片素材资源，他们应该遵循哪三个准则？（请选择三项）

6 月

06-28
如果您要投放以提高钟意度为目标的 Google 视频广告系列，想要了解广告系列在多大程度上影响到了观看者对您的产品的看法或意向，那么应该使用哪种效果衡量解决方案？
06-28
您想为自家网站采用 Google 视频广告系列，来吸引浏览过类似网站的用户。 您应该使用哪种受众群体解决方案？
06-27
请将各项自动出价策略与正确的广告系列目标配对。
06-27
小秦最近为他的女装店投放了一个展示广告系列。自从投放以来，他网站的流量就增加了不少，但是销量却不见涨。 下面哪个选项反映的是小秦利用再营销来吸引用户采取行动？
06-27
阿伦注意到很多人在他的网站上查看过特定产品却没有购买。他制作了一个 Google 展示广告来提升这些特定产品的销量。 以下哪个选项最适合阿伦的营销目标？
06-26
如果您的目标是让人们在决策阶段考虑您的品牌，哪种 Google 视频广告系列营销目标与此相关？
06-26
在 Google 应用广告系列中，可以使用哪四种广告素材资源？
06-26
为什么 Google 应用广告系列在多样化的素材资源组合加持下，会达到更好的效果？
06-25
丽塔正在着手将一款旅游应用推向东南亚的新市场。 丽塔思考如何对应用设计和付款方式进行本地化处理的过程中，首先应该完成以下哪项工作？
06-24
以下哪一个选项能够大范围地提升 Google 应用广告系列的影响力？
06-24
哪三项关于机器学习技术的陈述是正确的？（请选择三项）
06-24
哪种视频广告格式以吸引处于决策阶段的潜在客户采取行动为优化目标，让他们能更轻松地采取您可以衡量的有价值行动？
06-23
就应用衡量而言，以下哪项定义描述的是“事件”？
06-23
关于应用和移动网站的转化率，以下哪种说法是正确的？
06-22
如果您正在为视频广告制作分镜画面，并且希望优化广告观看完成率，那么您应该如何吸引观看者，并紧紧抓住其注意力？
06-22
小马为一家同时拥有实体店和网店的玩具连锁店管理在线广告系列。 如果小马希望展示商品图片，宣传公司网店与本地实体店的玩具现货，从而为公司的网站和本地实体玩具店增加流量/客流量，那么她应该使用哪种 Google Ads 广告系列？
06-21
小珍会定期替换 Google 搜索广告系列中效果欠佳的广告，不过她知道 Google 应用广告系列的最佳做法与之不同。 就 Google应用广告系列而言，为防止用户对广告产生审美疲劳，小珍应该以怎样的频率将效果不理想的素材资源换成新的和经过改进的素材资源？
06-21
机器学习技术对营销行业产生了什么影响？
06-19
覆盖面规划师可提供下列哪三种主要好处？
06-19
Google Ads 可以通过下面哪两种方式助您实现业务目标？（请选择两项。）
06-18
假如您所在的公司提供房屋维修服务，您现在希望覆盖更多潜在客户。但您可以支配的预算有限。 为什么说您适合使用 Google Ads？
06-17
如果您要投放行动号召视频广告系列，最初仅覆盖漏斗下端受众群体，后续再扩展覆盖范围，那么您应该使用以下哪种组合？
06-17
有两种类型的素材资源还可作为自动生成的账号级素材资源。它们分别是什么？
06-17
小萝想看一看 Google 应用广告系列的浏览型转化次数，但不知道在哪里可以找到这一数据。 她该怎么做呢？
06-16
下面哪一项是将智能出价与广泛匹配结合使用的好处？
06-16
如果您要和他人分享自动出价提高广告系列管理流程效率的方法，那么自动出价的哪三个优势有助于他们实现目标？
06-15
小浩即将发布一款新应用，并希望在 Google 应用广告系列的帮助下吸引新用户。 小浩设置这一新广告系列时应该选择哪种广告系列子类型？
06-14
Google Ads 可以帮助商家在网络上取得成功。为了实现这一点，Google Ads 的设计遵循了三个核心原则。 这三个原则是什么？
06-14
如果您的目标是扩大规模并提高每次转化费用方面的表现和效率，您应该选择哪种营销目标？
06-13
Google Ads 可以帮助商家在网络上取得成功。为了实现这一点，Google Ads 的设计遵循了三个核心原则。这三个原则是什么？
06-13
小贝通过网站和应用销售家居用品。 Google Ads 可以通过哪两种方式帮助他实现业务目标和广告目标？（请选择两项。）
06-13
在花钱投放媒体广告之前，一家健身公司想知道其新应用与其整体营销策略是否契合。该公司应该考虑哪两个问题？（请选择两项）
06-13
哪两项对于 Google 应用广告系列顺利有效地投放至关重要？（请选择两项）
06-13
小杰有一款可提高办公效率的应用，他打算从美国市场扩张到拉美市场。他请了专业的翻译服务公司，认为翻译完成后就可以马上开始发布。在发布这款应用之前，他还应考虑完成哪 3 个步骤？（请选择三项）
06-13
素材资源可帮助提供用户希望通过搜索查询获得的哪两样东西？
06-10
在 Google 应用广告系列中选择用于衡量效果的事件时，应注意什么？
06-10
以下哪个因素会影响搜索广告是否在查询结果中展示以及它的具体排名？
06-09
Talk2World
06-09
您是一家清洁能源公司的营销高管，负责按月规划公司的线上广告预算。您决定利用Google Ads 的效果规划师来帮助自己实现目标。效果规划师可以给您带来哪两个好处？
06-09
自适应展示广告是如何使用自动化技术的？
06-09
下面选项中哪两个是 Google Ads 的定位选项？（请选择两项。）
06-09
如果一个 Google 应用广告系列将目标每次安装费用 (tCPI) 设为 2 元，即，要通过不断优化来实现此目标，那么建议的最低预算是多少？
06-08
如果营销者的目标是增加额外覆盖的人数，可以采用哪两种无关键字广告系列类型？
06-07
效果规划师可通过哪两种方式帮助揭示您的所有 Google Ads 广告系列可能实现的效果？（请选择两项。）
06-07
广告客户在推广应用时应该考虑互动，这是基于哪两个原因？
06-05
小罗的 Google 应用广告系列投放很长时间了，她希望明确哪些用户对业务最有价值。 小罗应采取哪两项行动来发现最有价值的用户？（请选择两项）
06-05
小德希望扩大自己品牌的知名度并围绕品牌字词制作广告系列。他没有太多时间，无力进行每日出价管理工作，因此，决定借助自动出价功能减轻工作负担。 那么，小德应该考虑使用哪种自动出价策略？
06-05
自适应展示广告具有哪些特点？
06-05
决定搜索广告是否在查询结果中展示和具体排名的变量是什么？
06-05
小兵为他的商家推出了一个新的产品系列，并且利用 Google 展示广告影响客户钟意度。Google 展示广告定位功能对小兵实现营销目标有何助益？
06-04
搜索广告在竞价时的广告质量受三个因素影响。它们分别是什么？
06-04
小凯有大量的图像和视频可供使用，但是他没有充足的时间为他的 Google 展示广告系列设计广告素材。 为了节省时间，小凯应该使用哪种展示广告格式？
06-04
一家自助出版公司发现，最有价值的潜在客户会通过其网站上的一份表单与他们联系。他们希望有更多潜在客户提交这份表单。为实现这家公司的目标，应选择哪个广告系列目标？
06-04
您负责一家小企业的营销工作，虽然预算有限，但却需要吸引尽可能多的客户。Google Ads 能起到什么帮助作用？
06-04
低预算实现尽可能大的覆盖面使用哪些可提高认知度的广告格式？
06-03
哪两种视频广告格式为提高互动度而进行了优化，旨在让客户在想要购买相关产品时率先想到您的品牌？
06-03
小凯正在制作一项 HTML5 素材资源，以便添加到其他类型的素材资源组合中。根据 HTML5 最佳做法，他的应用名称以及要显示的号召性用语应该在什么时间出现在广告的中心位置？
06-02
小沈管理着一个销售自行车的网站。他使用 Google Ads 展示广告系列来提升销量，并选择“有购买意向的受众群体”作为他的定位选项。 在帮助小沈实现他的营销目标方面，选择“有购买意向的受众群体”有什么优势？
06-01
小赛希望她的新 Google Ads 广告系列能使其广告至少达到特定展示次数。 她应该使用哪种自动出价策略？

5 月

05-31
小北刚刚为自己的披萨外卖业务发布了一款应用。 哪三项应用内操作最适合小北的业务？（请选择三项）
05-31
小马为一家同时拥有实体店和网店的玩具连锁店管理线上广告系列。如果小马希望展示商品图片，宣传公司网店与本地实体店的玩具现货，从而为公司的网站和本地实体玩具店增加流量/客流量，那么她应该采用 Google Ads 中的哪两种广告系列类型？
05-30
通过哪两种方法可以为 Google 应用广告系列打造卓越的广告素材？（请选择两项）
05-29
小戴投放了一个成效显著的再营销广告系列。她想通过其他定位选项扩大覆盖面。在以“影响钟意度“为营销目标新建 Google Ads 展示广告系列时，她选择“类似受众群体”作为她的定位选项。 哪些信息会用于确定“类似受众群体”？
05-29
营销者可以使用当前的哪两种无关键字广告系列类型来增加额外覆盖的人数？
05-28
小霍正在制作一个 Google 展示广告系列，他决定使用自定义的意向受众群体作为定位选项。他希望对客户钟意度产生影响，但他的小众受众群体并不属于任何有具体兴趣的细分受众群体。 要想精准地表示他的受众群体，小霍可以提交哪两种数据信息？（请选择两项。）
05-28
小坡拥有一家家庭保洁服务公司。她制作了一个预订网站，准备在线上宣传自己的服务。她希望自己的广告能够覆盖那些正在积极寻找同类商家的客户。为确保潜在客户考虑她的服务并采取行动（预订家庭保洁服务），小坡应该采用 Google Ads 中的哪两种广告系列类型？
05-28
您正在推广一款可提高办公效率的应用，打算从美国市场扩到拉美市场。在新市场发布这款应用之前，除了要将其翻译成相关语言之外，您还应完成哪 3 个步骤？ 请选择最佳答案。
05-27
阿布负责管理公司的 Google搜索广告系列。他会定期查看优化得分，以确保他的Google搜索广告系列取得尽可能好的效果。阿布的优化得分是依据什么计算的？
05-26
某教育公司准备为他们的应用投放营销广告系列。请指出该公 司在为即将投放的广告系列确定目标时，应该考虑的三个要素。请选择最佳答案。
05-26
Google Ads 的设计围绕着三个核心原则，旨在帮助商家在网络上发挥自身的潜力。第一个核心原则是高度相关。Google Ads 会帮助商家在恰当的时间与理想的用户建立联系。Google Ads 还基于哪两项原则？
05-26
您在制作视频广告，想要借此号召人们在您的网站上执行操作。 您应在视频广告中使用哪种技巧？
05-26
培养认知度应在 Google 视频广告系列中使用哪些受众群体？
05-26
通过在 Google 展示广告中使用定位功能，可以达成哪三个营销目标？
05-25
小戴有一个在线图片库，里面全都是他的一款应用的高质量图片。 在 Google 应用广告系列中，小戴最多可以向一个广告组添加多少项图片素材资源？
05-25
若要衡量行动号召广告系列的全部价值，您应该在报告中记录哪两种类型的转化？
05-25
为应用推广制定长期策略时，一定要认识到目标会随时间变化。将以下阶段按照推荐的先后顺序排列。
05-25
以前，小丽在 Google Ads 中总是花大量时间对广告系列进行一些微小的调整，而不是将主要精力放在更为宏观的营销策略上。机器学习可通过哪两种方式帮助她减少在 Google 应用广告系列上所花的时间？（请选择两项）
05-23
您投放的一个 Google搜索广告效果不及预期。您特别希望吸引更多用户点击该广告。哪项措施有可能提升该广告的点击率？
05-23
Google 展示广告如何提高广告客户的营销效果？
05-23
您打算投放以提高钟意度为目标的 Google 视频广告系列，想要了解广告系列在多大程度上影响到了观看者对您的产品的看法或意向。 您应该使用哪种效果衡量解决方案？
05-22
您最近推出了一款名为“舒适木屐”的新产品。您的目标是通过 GoogleAds吸引更多流量，但您希望这些流量仅来自搜索产品名称的用户。您如何仅吸引查询产品名称“舒适木屐”的搜索流量？
05-22
假设贵公司想要在网上取得更大的成功。 Google Ads 可以通过下面哪两种方式助您实现业务目标？（请选择两项。）
05-21
YouTube 如何为用户、创作者和广告主提供服务？
05-21
您应该如何在后期制作中提升视频广告的效果？
05-20
您应在 Google 视频广告系列中使用哪种受众群体解决方案，来为自家应用吸引使用过类似应用的人群？
05-19
每月使用一次效果规划师有助于您优化帐号的哪两个方面？（请选择两项。）
05-19
早安问候语-早安祝福话
05-19
您可以利用各种接触点影响用户决定，吸引他们安装您的应用，其中最后一个接触点通常出现在哪里？
05-18
要想成功打理 Google Ads 广告系列，应选择自动出价而非人工出价，原因何在？
05-17
在实施广泛匹配和智能出价后，您应遵循哪三种广告系列最佳实践？
05-16
WordPress迁移后，后台和首页正常，内容页出现404错误
05-16
哪种展示广告格式在原生和非原生广告资源中均可投放？
05-16
下面哪一项是自适应展示广告的关键优势？
05-15
在创建目标为“品牌认知度和覆盖面”的 Google 视频广告系列时，“目标每千次展示费用”(tCPM) 为什么是最优出价策略？
05-15
小皮是一家电动车公司的营销总监。他最近将“潜在客户”作为了 Google 搜索广告系列的营销目标。他选择“潜在客户”作为目标的意图是什么？
05-14
广告客户应该考虑每月使用一次效果规划师，为什么？
05-13
一位企业主想设置公司的 Google 视频广告系列，确保人们在决策阶段会考虑其公司的品牌。 以下哪个营销目标与此目标相关？
05-13
Google Ads 允许有多少个自适应搜索广告？
05-12
小费在其他广告网络中衡量浏览型转化 (VTC)，与此同时，建议他也要在 Google 中进行衡量。 为什么说在他使用的广告网络之外，小费还应该在 Google 中衡量 VTC？
05-12
一个代理机构有兴趣使用自动化工具来更有效地管理 Google 展示广告系列。 展示广告系列提供了以下哪一种自动化模型？
05-11
哪两项应用内操作是各行各业通用的？（请选择两项）
05-11
在投放一个 Google 搜索广告系列几个月后，小敏发现所宣传的产品的销量开始停滞。她查看了 GoogleAds“建议”页面，注意到她的广告系列的优化得分为 22%。这个得分反映出小敏的 Google 搜索广告系列面临着什么情况？
05-11
陈奥想要提升 Google搜索广告系列的效果。在 GoogleAds的“建议”页面上，他注意到自己的 Google 搜索广告系列的优化得分为 75%。这是什么意思？
05-10
小贝目前管理着一个广告系列，该广告系列的总投入金额为 7,000 元，可获得 1,400 次转化，每次转化费用 (CPA) 为 5 元。小贝的库存过多，需要提高销量来去库存。为实现这一目标，他愿意提高每次转化费用并增加广告系列支出。 在效果规划师中创建的以下哪个方案可以帮助小贝达成销货去库存的营销目标？
05-10
在优化广告系列以加快转化速度时，您应该采取什么做法？
05-09
小马的网店出售常见智能手机的各种配件，目前的客户群具有很多共同的相关特点。她认为，如果将 Google搜索广告系列的受众群体范围缩小，她会取得最理想的投资回报。为了更有针对性地覆盖客户，她可以配置哪两项 Google 搜索广告系列设置？
05-08
小赛想确保她的广告在页首获得的展示至少达到某一数量。她应该使用哪种自动出价策略？
05-08
优质的应用体验有哪两个关键要素？
05-08
您希望能够尝试按多种不同的方式组合标题和广告内容描述，以便优化广告效果。营销部建议您使用自适应搜索广告。使用自适应搜索广告可以给您带来哪两项优势？
05-07
小杰正在为 Google 应用广告系列中的首个广告组添加文字素材资源。小杰应该在文字素材资源中的“标题”字段添加什么内容？
05-05
您在制作视频广告，目的是帮一家旅游公司增加其网站上的预订量。 您应在此广告中使用以下哪种号召性用语 (CTA)？
05-05
如果要衡量行动号召广告系列的全部价值，您应该在报告中记录哪两种类型的转化？
05-05
Google 应用广告系列一经投放，其中很多工作就会在机器学习技术的帮助下自动完成。 但是广告系列投放后，营销者的参与仍然不可或缺，原因何在？
05-05
小普每月只有500元的广告系列预算，但她需要吸引尽可能多的潜在客户访问自己的网站。哪种自动出价策略最适合小普的广告系列？
05-04
在您进行媒体规划时，覆盖面规划师能提供哪些帮助？
05-04
请将业务类型与解释应用重要性的最相关理由匹配起来。
05-03
要在 Google 应用广告系列中启用转化跟踪，需要完成三个关键步骤。请将它们按照正确的顺序排列。
05-03
关于 Google 应用广告系列，以下哪项总结是正确的？
05-02
一个客户专员负责管理 Google 搜索广告系列，她想使用 Google 展示广告来扩大覆盖面。不过，是使用默认优化型定位，还是自己手动添加更多定位条件？这让她犯了愁。
05-02
在整体业务策略中，一款应用起着什么作用？
05-02
您希望提升视频广告的效果。 哪种后期剪辑可以帮您实现自己的目标？
05-01
为广告系列选择出价策略时，应考虑的主要因素有哪些？
05-01
您是一家电子商务公司的营销专家，公司要求您为领导团队简要说明 YouTube 的价值所在。 在谈到这种购物趋势时，您应该说些什么？

4 月

04-30
您想根据用户的兴趣来吸引他们，但不想自行构建或刷新这些受众群体，那么应该为 Google 视频广告系列使用哪种受众群体解决方案？
04-29
如果您在为行动号召视频广告系列制作广告素材，应该遵循哪一项最佳实践？
04-28
为了以尽可能低的预算实现尽可能大的覆盖面，您会搭配使用哪些可提高认知度的广告格式？
04-27
基于价值的出价策略的工作原理是怎样的？
04-26
小明希望使用 Google 展示广告来覆盖那些想要购买与他的产品类似的产品的新客户。为了实现营销目标，小明应该尝试覆盖哪一种受众群体？
04-26
营销者可在 Google Ads 界面中的哪个层级选择 Android 或iOS 作为移动应用平台？
04-26
小马就职于一家代理机构，负责两家不同客户的应用广告系列。请将公司及其目标与合适的出价策略匹配起来。
04-26
您在为新闻发布商《全球在线资讯》投放应用广告系列。为什么您应该重视 Google Play 中《全球在线资讯》应用详情的质量？请选择两个理由。 请选择最佳答案。
04-25
几个月前，您制作了自己的第一个视频广告，现在想更改一些细节，以改善其效果。 您应该通过哪种后期剪辑工作来提升广告效果？
04-25
您的目标是以尽可能低的预算实现尽可能大的覆盖面，您知道搭配使用多种视频广告格式是很好的主意，但不确定哪种组合最适合自己的目标。 您应该搭配使用哪些可提高认知度的广告格式？
04-25
在打造效果出色的 Google Ads 广告系列方面，为什么说自动出价比人工出价更有优势？
04-25
小李在他的网站上推出了全新的滑板车系列，并使用 Google 展示广告系列进行推广。他选择了“培养认知度”作为该广告系列的营销目标。 为什么小李会选择“培养认知度”作为他的营销目标？
04-24
您应该如何评估行动号召视频广告系列的效果，进而促成更多转化？
04-24
如果您正在制作 Google 视频广告系列，目标是提高用户对您品牌的钟意度，那么您为什么应使用视频广告依序展示解决方案？
04-23
密码保护：2024上半年自省（未完成）
04-23
假设您投放了一个以提升认知度为目标的广告系列，其中包含一则 30 秒视频广告，并且成效斐然；您现在发现，通过令人难忘的较短视频广告对看过该广告系列的受众群体进行再营销，可带来重要的价值。您应使用哪种视频广告格式来实现此目标？
04-22
如果广告系列的目标是提高曝光率，那么广告客户应该选择哪种出价策略？
04-21
Google 展示广告如何帮助广告客户实现营销目标、提升成效？
04-21
效果规划师可以协助您做什么？
04-20
将智能出价与广泛匹配结合使用的好处是什么？
04-19
效果规划师会自动完成下面哪项工作？
04-18
作为一名广告客户，如果想要在 GoogleAds中制作自己的首个搜索广告，您需要完成五个简单的步骤。这五个步骤的正确顺序是什么？
04-18
小佩经营着一家家庭保洁服务公司。她制作了一个预订网站，准备在线宣传自己的服务。她希望自己的广告能够覆盖那些正在积极寻找同类商家的客户。 小佩应该使用哪种Google Ads 广告系列来确保潜在客户考虑她的服务并采取行动 – 预订家庭保洁服务？
04-18
您在为国际服装零售商驿站公司投放应用广告系列，想要按照最佳做法来制定衡量策略。为此，您应重点考虑哪三个方面？请选择最佳答案。
04-17
哪一项是决定投资回报率的主要驱动因素，能够提升视频广告系列效果，并且在数字媒体上的作用最大？
04-17
您需要宣传新推出的管道维修服务，但不能超出既定的预算。为什么说 Google Ads 是一个切实可行的选择？
04-16
为了促成更多转化，您应该如何评估行动号召视频广告系列的效果？
04-16
在 Google 视频广告系列中，您想根据用户的兴趣吸引他们，但不想手动构建或刷新受众群体。 您应该使用哪种受众群体解决方案？
04-16
哪三个因素会影响搜索广告在竞价时的广告质量？
04-16
小莎有一款名为 YourAdventure 的旅游应用。她为什么应该针对具体的产品（如美食体验、导游陪同的徒步旅行和建筑游览）创建主题明确的广告组？
04-15
在效果规划师中，为什么应将具有不同营销目标的广告系列分别纳入不同的方案中？
04-15
罗瑞是一家大型快煮餐公司的广告总监。她正在筹备一个 Google 展示广告系列，希望能够找出大量受众群体并与之互动，从而扩大他们的市场覆盖面。 对于 Google 展示广告系列的覆盖面，下面哪一项描述最准确？
04-14
小德希望扩大自己品牌的知名度并围绕品牌字词制作广告系列。他没有太多的时间来管理每天的出价工作，因此决定借助自动出价功能减轻工作负担。那么，小德应该考虑使用哪种自动出价策略？
04-14
小贾的玩具实体店主要靠提升线下指标来保障业绩，例如实体店客流量和实体店销售额。他听说可以利用专门的广告系列类型实现这些目标。 以下哪种广告系列类型可以帮助小贾实现他的线下业务目标？
04-14
以下哪项涵盖了创作者选择 YouTube 的四大理由？
04-14
小柯的展示广告系列取得了巨大的成功，他希望借助动态再营销将广告效果提升到新的高度。 动态再营销对他有什么帮助？
04-13
小艾阅读了很多关于 Google 应用广告系列的资料，迫不及待地要着手制作一个。 打开 Google Ads 界面之前，他首先应该做什么？
04-12
小妮的客户经理让她尽量不要或者完全不要在 Google 应用广告系列的图片素材资源中使用文字叠加层。这种要求有何道理？
04-12
阿久的经理提出质疑，为什么阿久要在新的 Google 应用广告系列上花时间。经理认为一切都在由机器学习技术操控。 阿久可以通过哪三种方法帮助优化依托于机器学习技术的广告系列？
04-11
小曼经营着一家大型美术用品公司，公司通过实体店和在线商店销售产品。她希望提升品牌认知度和销售额。 Google 展示广告如何帮助小曼达成业务目标？
04-11
用户希望通过搜索查询获得多种不同的东西，其中哪两样东西是素材资源提供的？
04-11
您在制作 Google 视频广告系列，目标是提高用户对您的品牌的钟意度。 使用视频广告依序展示解决方案的好处是什么？
04-10
针对应用内发生的事件收集数据有什么好处？
04-10
优化得分工具可通过哪两种方式帮助营销者取得成功？
04-09
用户花在移动设备上的时间大部分用在了哪里？
04-08
李费拥有一家生产专业徒步和攀岩装备的制造公司。他们公司在市场上很不起眼，但已经准备好扩大业务规模。为提升自家品牌的曝光率并覆盖整个网络上对徒步和攀岩感兴趣的受众群体，李费应该采用 Google Ads 中的哪两种广告系列类型？
04-06
一个家居装修零售营销者在使用展示广告系列制作广告。 展示广告系列能为他带来哪种好处？
04-05
大部分应用下载者是如何发现应用的？
04-05
下面哪一项是自适应展示广告在覆盖面方面的优势？
04-05
小乔会定期检查自己的 Google 应用广告系列的转化数据，但最近他偶然听到同事谈起纳入浏览型转化的重要性，他不知道这是什么意思。对于小乔的 Google 应用广告系列而言，浏览型转化所指何意？
04-04
Google Ads 如何帮助您达成业务目标？
04-04
在以下这些公司中，哪一家已经准备就绪，可以开始投放侧重于促成应用内操作的 Google 应用广告系列？
04-04
您想提升在广告竞价过程中由系统认定的广告质量。从广告的哪方面入手收益最大？
04-03
这是您首次投放行动号召视频广告系列。 为了获得最佳效果，您应该实施何种出价策略？
04-03
小麦制作了一个高质量的广告，关键字列表也很不错。但让他失望的是，广告的展示次数不及他的预期。他的广告展示不够频繁的原因可能是什么？
04-03
营销者可通过以下哪三种方法有效采纳有助于提高优化得分的建议？
04-02
柯兰制作了一个 Google 展示广告网络再营销广告系列。 她之所以决定进行再营销，最可能是出于以下哪种原因？
04-02
您的客户 Vince’s Veggies 想要吸引更多人下载他们广受欢迎的打印版食谱。您建议他们按其网站上显示的烹饪类别创建广告组。他们需要在自己的首个 Google 搜索广告组中指定什么？
04-01
小雷为一家销售维生素和保健品的商店管理线上营销广告系列。他投放了一个 Google搜索广告系列，并选择将网站流量作为广告系列营销目标。小雷想要通过广告系列实现什么结果？
04-01
小安已经做好准备投放自己的首个智能型展示广告系列，但她的帐号还不符合条件，因为该帐号在过去 30 天内未获得足够的转化。 为了满足设置智能型展示广告系列的条件，过去 30 天内至少要获得多少次转化？
04-01
为什么机器学习技术不在 Google 应用广告系列投放后立即发挥作用？

3 月

03-31
哪三项技术因素会影响应用在不同市场的表现？（请选择三项）
03-30
您知道，搭配使用多种视频广告格式是很好的做法。如果您的目标是尽可能扩大覆盖面和增加视频看完次数，您会搭配使用哪些视频广告格式？
03-30
小安在向同事解释 Google 应用广告系列所采用的机器学习技术的好处。以下哪两种说法可以有力地说明采用机器学习技术优于人工输入？（请选择两项）
03-29
阿力已经敲定，新的展示广告系列适合以“吸引用户采取行动”作为营销目标。 他可能会利用哪两个相关的选项来实现这个目标？（请选择两项。）
03-27
下面哪一项是展示广告系列的关键优势？
03-27
关于 Google 应用广告系列中的转化，以下哪项说法是正确的？
03-27
您最近推出了一款名为“好坐椅”的新产品。您的目标是通过 GoogleAds获得更多流量，但您只想吸引那些搜索产品名称的流量。您如何仅吸引查询产品名称“好坐椅”的搜索流量？
03-26
小娜是一名经验丰富的客户经理，她很喜欢管理 Google Ads广告系列的细节。对于是否要将应用广告系列的大部分广告系列管理工作交给机器学习技术，她犹豫不决。以下哪个理由能够有力地说服小娜依靠机器学习技术来进行管理，而不是事事躬亲？
03-26
你希望吸引有意在近期购买特定产品或服务的用户，从而提高用户对您品牌的钟意度和兴趣。 您应该使用哪种受众群体解决方案？
03-25
您可以在哪里找到出价状态、一段时间内的效果趋势和转化延迟时间报告？
03-25
假设您所在的公司提供房屋维修服务，您现在希望覆盖更多潜在客户，但您可以支配的预算有限。为什么说您适合使用 Google Ads？
03-25
使用“兴趣相似的受众群体”作为定位选项时，以下受众群体示例中，哪两个属于您可以覆盖的受众群体？（请选择两项。）
03-24
日报-透视表学习笔记
03-23
创作者选择 YouTube 的四大理由是什么？
03-22
小葛经营着一个冲浪服装产品线。她希望提升品牌认知度和销售额。 Google 展示广告能够如何帮助小葛实现业务目标？
03-21
小马一直在熟悉搜索广告的各个不同组成部分。请将下面对文字广告组成部分的各项描述与它们所描述的组成部分进行配对。
03-21
晓珊想根据潜在客户之前与她网站的互动情况，定制她的 Google 展示广告。 哪个选项最适合她？
03-20
“健康生活 HQ10”是一家致力于客户身心健康的公司，拥有一个网站和一个应用。 公司应该考虑实施能够将网站与应用联系起来的衡量解决方案，这样做的三个原因是什么？（请选择三项）
03-18
在助力 Google Ads 广告系列取得显著成效方面，自动出价与人工出价相比有什么优势？
03-18
覆盖面规划师的三项主要好处分别是什么？
03-18
一贯在实体店销售产品的某化妆品公司之所以会推广其应用，可能是出于什么原因？
03-17
如果您希望所用的视频广告格式为提高互动度而进行了优化，有助于在让客户在想要购买相关产品时率先想到您的品牌，那么您应该选择以下哪两种广告格式？
03-17
营销者开展应用推广的两个主要目标是什么？
03-16
您在制作一个 Google 视频广告系列，目标是提高用户对您品牌的钟意度。 您为什么该使用视频广告依序展示解决方案来实现此目标？
03-14
面对 Google上每天发生的数十亿次搜索，GoogleAI如何满足营销者尽可能提高搜索广告效果的需求？
03-13
马莉完成了文字素材资源的“标题”部分，现在需要完成“广告内容描述”部分。 马莉必须留意哪些要素？
03-13
如果您要投放行动号召视频广告系列，您应该如何制定衡量策略？
03-12
小孟近年来一直从事营销行业。他在了解机器学习技术能够为他这样的营销者以及他的目标用户带来哪些帮助。机器学习技术会给他的主要职责带来哪些改变？
03-12
在以下方法中，您应该使用哪一种来在广泛匹配广告系列中成功实施和测试广泛匹配，以帮助分析转化数据？
03-12
一家公司决定将其应用推向国际市场。请将应用的市场拓展三大步骤按正确的顺序排列。
03-11
将广泛匹配、智能出价和自适应搜索广告结合使用有哪两个好处？
03-11
以下关于自适应展示广告的说法中，哪一项是正确的？
03-10
小安选择“影响钟意度”作为她的 Google 展示广告系列的营销目标。 哪些定位选项适合小安的广告系列？
03-10
在创建 Google 展示广告系列时，广告客户可以从两种主要的广告格式中进行选择：自适应展示广告和上传的图片广告。 请将每种广告类型的优势与对应的广告格式选项进行配对。
03-09
商家应该考虑开发移动应用，这样做的两个原因是什么？（请选择两项）
03-09
小莉负责为一位新客户管理 Google Ads 广告系列，该客户目前在跟踪用户点击广告后的所有重要操作，并且认为每项转化操作的价值都相同。 以下哪种自动出价策略是这位客户的理想之选？
03-09
实施智能出价和广泛匹配后，您应遵循哪三种广告系列最佳实践？
03-08
为什么金融公司可能会花钱推广其应用？请选择两个最常见的原因。
03-07
SEO 操作研究（更新到关键词
03-06
为了吸引有意在近期购买特定产品或服务的用户，您应该为 Google 视频广告系列使用哪种受众群体解决方案，从而提高用户对您品牌的钟意度和兴趣？
03-05
小博即将开始为其 Google 应用广告系列制作 HTML5 素材资源。 根据 HTML5 素材资源最佳做法，在 HTML5 广告开始播放之前应该添加什么内容？
03-05
为什么 Google 应该遵循美国媒体评定委员会 (MRC) 制定的可见度标准？
03-04
如果广泛匹配关键字为“自行车轮胎维修”，哪些搜索字词可触发广告进行展示？
03-02
哪种定位选项最有助于提高品牌认知度？
03-02
您想通过 Google 视频广告系列吸引烹饪爱好者。 您应该使用哪种受众群体解决方案？
03-01
Google Play 商店中应用的大多数 5 星评价称赞的是以下哪三项品质？（请选择三项）
03-01
您计划投放行动号召视频广告系列。 您应该如何制定效果衡量策略？
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一家线上职业介绍所发现，最有价值的客户会通过其网站与他们联系。他们希望有更多潜在客户提交意向调查表。为实现这家公司的目标，应选择哪个广告系列目标？