Options:
- Collect customer reviews for product pages
- Measure the influence of TikTok ads on purchase decisions
- Gather email addresses for retargeting
- Rate TikTok’s customer support service
✅ Correct Answer: B — Measure the influence of TikTok ads on purchase decisions
The Post-Purchase Survey asks customers how they heard about the brand after making a purchase, helping advertisers understand TikTok’s contribution to the conversion path.
