This is question 1 in the HubSpot Social Media Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.
Question
[True or False] True or false? A buyer persona is as important as business objectives when developing a social media strategy.
Options
- True ✅
- False
Answer
Correct Answer: True
Explanation
Buyer personas are equally important as business objectives—they inform who you're creating content for and how to reach them.
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