Q64: You manage an eCommerce website and want to segment users in ways that are impor…

This is question 64 of 76 in the Google Analytics 4 (GA4) Certification Exam Answers practice test.

Question

[Scenario-Based] You manage an eCommerce website and want to segment users in ways that are important to your business, such as users who have made a purchase. Which of these is an example of a predictive audience?

Options

• Users who made a purchase in the last 30 days
• Users who started checkout but did not complete it
• Users who added items to their purchase wishlist
• Users who are likely to purchase in the next 7 days ✅

Answer

Correct Answer: Users who are likely to purchase in the next 7 days

Explanation

Predictive audiences use machine learning to identify users likely to take a future action.

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