This is question 34 of 76 in the Google Analytics 4 (GA4) Certification Exam Answers practice test.
Question
[Multiple Choice] Which exploration technique visualizes the sequential steps users take toward a conversion, showing drop-off at each step?
Options
- Free-form exploration
- Cohort exploration
- Funnel exploration ✅
- Segment overlap
Answer
Correct Answer: Funnel exploration
Explanation
Funnel exploration shows step-by-step conversion flows with drop-off rates at each stage.