This is question 52 of 76 in the Google Analytics 4 (GA4) Certification Exam Answers practice test.
Question
[Scenario-Based] You want to create new audiences for your eCommerce site by segmenting users who have made a purchase. You want to build a predictive audience. Which approach gives you a predictive audience?
Options
- An audience of users who made a purchase in the last 30 days
- An audience of users who started checkout but did not complete it
- An audience of users who added items to their wishlist
- An audience of users who are likely to purchase in the next 7 days ✅
Answer
Correct Answer: An audience of users who are likely to purchase in the next 7 days
Explanation
Predictive audiences use GA4's machine learning to forecast future user behavior.
