This is question 23 in the HubSpot Social Media Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.
Question
[Multiple Choice] Why do you need to develop a business case for a new social monitoring technology?
Options
- It's an important skill to analyze and communicate expected ROI from requested budget.
- So that after the investment, you can see whether it has lived up to expectations.
- To clearly outline expected value and set expectations with your manager. ✅
- Social monitoring technology is particularly expensive and difficult to determine ROI on.
Answer
Correct Answer: To clearly outline expected value and set expectations with your manager.
Explanation
A business case outlines the expected value from the investment and sets clear expectations with stakeholders.
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