This is question 18 of 76 in the Google Analytics 4 (GA4) Certification Exam Answers practice test.
Question
[Multiple Choice] You have many events on your website that are especially valuable, such as purchases and newsletter sign-ups. You want to mark these events as important and assign a value to them. What should you designate these events as in your GA4 property?
Options
- Recommended events
- Custom events
- Conversion events (key events) ✅
- Enhanced measurement events
Answer
Correct Answer: Conversion events (key events)
Explanation
Valuable events like purchases and sign-ups should be marked as conversion events, also called key events.
