This is question 56 of 69 in the Campaign Manager 360 Certification Exam Answers practice test.
Question
[Multiple Choice] What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?
Options
- Sales Floodlight tags that capture revenue
- Dynamic Floodlight tag that sources product or service IDs
- Custom Floodlight variable that captures the product or service ID ✅
- Custom 1×1 pixel that fires when the product or service page loads
Answer
Correct Answer: Custom Floodlight variable that captures the product or service ID
Explanation
Refer to Campaign Manager 360 official documentation for details on this topic.
