CM360 Q56: What Floodlight feature can be used to create a custom audience list that target…

CM360 Q56: What Floodlight feature can be used to create a custom audience list that target…

This is question 56 of 69 in the Campaign Manager 360 Certification Exam Answers practice test.

Question

[Multiple Choice] What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

Options

  • Sales Floodlight tags that capture revenue
  • Dynamic Floodlight tag that sources product or service IDs
  • Custom Floodlight variable that captures the product or service ID ✅
  • Custom 1×1 pixel that fires when the product or service page loads

Answer

Correct Answer: Custom Floodlight variable that captures the product or service ID

Explanation

Refer to Campaign Manager 360 official documentation for details on this topic.

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Source: github.com/k4yt3x/flowerhd
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