Q58: One month into a three-month lead generation campaign, it becomes clear your cur…

This is question 58 in the HubSpot Content Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.

Question

[Multiple Choice] One month into a three-month lead generation campaign, it becomes clear your current plan to reach your goal of ten sales qualified leads (SQLs) goal does not look feasible. What option will you present during next week's meeting with your CEO?

Options

• You present an updated campaign content plan to reach your set SMART goals, based off of the first month's data. ✅
• You present updated SMART goals better aligned with your projected SQLs for the campaign's remaining two months.
• You hold back on reporting the progress on that particular SMART goal for the campaign, in hopes of things picking up.
• You propose staying the course on the current SMART goals, noting that one month of data is not enough.

Answer

Correct Answer: You present an updated campaign content plan to reach your set SMART goals, based off of the first month's data.

Explanation

When goals look unattainable, present an updated plan based on data—don't hide or lower goals without attempting to fix the approach.

← Back to all HubSpot Content Marketing Certification Questions