Q10: An advertiser using Cost Cap bidding isn’t fully spending their daily budget. Which actions can help increase spend? (Select 2)

Q10: An advertiser using Cost Cap bidding isn’t fully spending their daily budget. Which actions can help increase spend? (Select 2)

Options:

  1. Increase the cost cap bid
  2. Expand audience targeting
  3. Reduce the bid amount
  4. Lower the daily budget

Correct Answer: A, B

When Cost Cap is too restrictive (below market clearing price), the system cannot find enough conversions. Increasing the cost cap and expanding audience targeting increase delivery and budget spend.

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