This is question 5 of 76 in the Google Analytics 4 (GA4) Certification Exam Answers practice test.
Question
[Multiple Choice] Which feature controls how long user-level and event-level data is stored by Google Analytics?
Options
- Data retention period ✅
- Disable data collection
- Consent Mode
- IP address settings
Answer
Correct Answer: Data retention period
Explanation
The Data Retention setting in Admin lets you choose how long user-level and event-level data is kept before automatic deletion.
