This is question 38 of 76 in the Google Analytics 4 (GA4) Certification Exam Answers practice test.
Question
[Multiple Choice] Your team wants to be alerted automatically about unexpected traffic spikes or drops. Which built-in GA4 feature does this?
Options
- Custom alerts
- Automated insights (anomaly detection) ✅
- Scheduled email reports
- Funnel analysis
Answer
Correct Answer: Automated insights (anomaly detection)
Explanation
GA4 uses machine learning to surface automated insights that detect anomalies, trends, and opportunities in your data.