This is question 24 in the HubSpot Email Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.
Question
[Multiple Choice] What is the definition of an email marketing strategy?
Options
- A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel. ✅
- A separate strategy outside of your inbound efforts that involves sending email.
- A strategy for sending all types of email for your business, including sales emails and administrative emails.
- A strategy around sending transactional email for your business.
Answer
Correct Answer: A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel.
Explanation
Email marketing strategy uses the email channel to market products/services and nurture relationships in a human, helpful way.
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