If you’re running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what measurement solution should you use?

Question

If you’re running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what measurement solution should you use?

Options

• You should use Reach Planner.
• You should use core performance metrics. .
• You should use Brand Lift.
• You should use Viewability with Active View.

Answer

You should use Brand Lift.