This is question 19 of 80 in the Meta Blueprint Certification Exam Answers practice test.
Question
[Scenario-Based] A brand has a new goal to get more people to see, share, like, and comment on individual posts on Instagram and Facebook. Which campaign objective is appropriate for this brand?
Options
- Brand Awareness
- Engagement ✅
- Traffic
- Conversions
Answer
Correct Answer: Engagement
Explanation
The Engagement objective optimizes for actions like likes, comments, shares, and interactions with posts.
