This is question 15 of 80 in the SEMrush SEO Toolkit Certification Exam Answers practice test.
Question
[Multiple Choice] What is the point of the "Traffic Cost" metric in the Semrush Organic Research Positions Report? What does this metric mean?
Options
- Traffic cost is an amount of money made with Google AdSense
- Traffic cost is an estimation of the budget for a Google AdSense campaign
- Traffic cost is an estimation of how much it would cost to bid on organic keywords through Google Ads ✅
- Traffic cost is the actual ad spend reported by Google Ads
Answer
Correct Answer: Traffic cost is an estimation of how much it would cost to bid on organic keywords through Google Ads
Explanation
Traffic Cost estimates the equivalent Google Ads spend needed to generate the same traffic through paid search that the domain receives organically.
