This is question 58 of 80 in the Meta Blueprint Certification Exam Answers practice test.
Question
[Multiple Choice] What are the results metrics for the Traffic campaign objective?
Options
- Link clicks and landing page views ✅
- Video views and ThruPlay
- Leads generated
- App installs
Answer
Correct Answer: Link clicks and landing page views
Explanation
The Traffic objective measures success through link clicks and landing page views, which indicate how effectively the ad drives visitors to a destination.