This is question 35 in the HubSpot Email Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.
Question
[Multiple Choice] Each year your contacts database will decay, so to successfully cater to the needs and interests of your contacts, what do you need to begin with?
Options
- The right contacts in your database ✅
- The right program to analyze the trends
- The right platform to bring in new contacts
- The right strategy to measure the decay
Answer
Correct Answer: The right contacts in your database
Explanation
Starting with the right contacts in your database is foundational—quality over quantity in your contact list.
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