Q35: Each year your contacts database will decay, so to successfully cater to the nee…

Q35: Each year your contacts database will decay, so to successfully cater to the nee…

This is question 35 in the HubSpot Email Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.

Question

[Multiple Choice] Each year your contacts database will decay, so to successfully cater to the needs and interests of your contacts, what do you need to begin with?

Options

  • The right contacts in your database ✅
  • The right program to analyze the trends
  • The right platform to bring in new contacts
  • The right strategy to measure the decay

Answer

Correct Answer: The right contacts in your database

Explanation

Starting with the right contacts in your database is foundational—quality over quantity in your contact list.

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