Which type of automated bidding strategy is Target return on ad spend (ROAS)?

An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.

Display campaigns use full automation to optimize and automate nearly all aspects of the campaigns. Users only have to provide a few inputs. What can a user input in a Display campaign?

Cost–per–thousand impressions (CPM) bidding is only available for:

Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?

What’s an advantage of responsive display ads?

Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?

You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?

Which manual bidding strategy can you use to increase your reach?

An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.

What is a key benefit of Display campaigns?