Q23: When you use Jobs Theory to develop a timeline of events, where does that timeli…

Q23: When you use Jobs Theory to develop a timeline of events, where does that timeli…

This is question 23 in the HubSpot Inbound Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.

Question

[Multiple Choice] When you use Jobs Theory to develop a timeline of events, where does that timeline start?

Options

  • The first time a potential employee hears about your company.
  • The first time a potential customer realizes they have a need. ✅
  • The day your company was founded.
  • The day you were hired into your current role.

Answer

Correct Answer: The first time a potential customer realizes they have a need.

Explanation

The Jobs Theory timeline starts when a customer first realizes they have a need or 'job to be done.'

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