This is question 31 of 80 in the Meta Blueprint Certification Exam Answers practice test.
Question
[Scenario-Based] If a business wants to retarget customers who previously purchased an item from its website, what audience type should it use?
Options
- Core Audience
- Custom Audience ✅
- Lookalike Audience
- Broad Audience
Answer
Correct Answer: Custom Audience
Explanation
A Custom Audience created from website visitors (tracked by the pixel) allows you to retarget people who have already made a purchase.
