HubSpot Social Media Marketing Certification Exam Answers | 2026-5-19 21:18 | 2 1048 字 | 7 分钟 This page contains all practice questions and answers for the HubSpot Social Media Marketing Certification exam on HubSpot Academy. Click any question to see the full answer and explanation. Exam Details: Number of questions: 60 Exam URL: HubSpot Academy Social Media Strategy True or false? A buyer persona is as important as business objectives when developing a social media strategy. Platform Strategy Which network has the longest life for a piece of content? On which social network should you share content most frequently? Social Listening True or false? Social listening can help you find leads. Social Media Strategy True or false? Social content is only used during the attract and delight stages of the inbound methodology. Platform Strategy Fill in the blank: Instagram stories are a great way to _____________. Social Media Strategy Why are hashtags helpful? True or false? It's necessary to conduct a social media audit every 2-3 years. Social Media Analytics Which of these KPIs demonstrate engagement? Choose all that apply. Which KPI is most likely to be a vanity metric? Social Customer Service True or False? In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds. Social Media Analytics True or False? You should revisit your KPIs every 18 months. Social Media Strategy What is the biggest challenge that most social media practitioners have? True or False? The Holistic model is the most common social team structure used by organizations today. Which of the below is not one of the five types of social media models? Influencer Marketing Why would you want a service to help you manage and discover influence? Social Media Strategy True or false? The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria. What do senior leaders care about when it comes to your social media plan? Choose all that apply. True or false? Simon Sinek says that people want to buy what you have. They don't care about what you believe. Social Listening What's the difference between social listening and social monitoring? Why should you be careful about monitoring competitors? How can social media listening increase customer advocacy? Why do you need to develop a business case for a new social monitoring technology? What should you do if your competitor has a big public blunder? Social Media Analytics Why are UTM parameters so valuable to your social listening and monitoring program? Content Strategy Real-time marketing refers to: If you don't have your _____________ in mind as you're developing content and social campaigns, then you probably aren't using social as effectively as you could be. Let's say you conduct a content audit on your competitors and see that they're having success with live video, but you haven't really tried live video yet. What might you do? True or false? You should make sure experimentation is ingrained in your strategic plan. Brand Voice True or false? Humanizing your brand gives you a competitive edge because people like making connections, and they like to invest their time and money in people they can relate to. Voice refers to: When developing your brand's tone, _______ is key. Content Strategy True or false? The longer your social posts, the more likely that content will be seen and re-shared. Which of the following is NOT an example of active language you should use on a call-to-action? True or false? Curating content means publishing someone else's content as if it were your own. Posting curated content on social shows your audience you're committed to: What do we mean when we say you should post an '80/20 mix' on social media? True or false? If you're posting the same content across different channels, make sure you post them simultaneously—on the same days and at the same times. User-Generated Content Which of the following is NOT a way that UGC can help marketers? Influencer Marketing True or false? 12% of people generate 70% of the impact online. Which type of influencer might be primarily behind the scenes in your marketing campaign? Which of the below is NOT one of the three factors determining how an influencer can impact behavior? True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands. Why should you trust the influencer and give them creative license? True or false? Your campaign should also help the influencer build authority and further their own content or reach. User-Generated Content Why is user-generated content (UGC) so important? Choose all that apply. Social Media Strategy True or false? 'Earned' media is exposure your brand has paid for, e.g., advertising or promotions. User-Generated Content Why is content moderation important for user-generated campaigns? Social Engagement Why should you talk directly with your social followers and prospects? True or false? One-to-one engagement doesn't result in customers spending more. Social Customer Service What is a Social Media Service Level Agreement (SLA)? Social Engagement True or false? When you use language in your social responses that is too casual, you lose the respect of your audience. Social Selling What is social selling the inbound way? True or false? Canned messages are a quick and easy way to reach a wide audience in social media to find the right prospects. How much of the buyer's journey is digital? When should a salesperson put forth the sales pitch in social media? Social Advertising True or false? The world has changed and so has how we think about inbound, which is why advertising should be considered part of your marketing playbook. Fill in the blank: 'Facebook Ads is great for targeting based on _______, while Google Ads targets based on your audience's ________.' An ad for your upcoming webinar on network security should lead people directly to ___________. What is one of the major benefits of Facebook Lead Ads? Source: Adapted from HubSpot Academy official exam content. Questions compiled from publicly available practice tests and study materials.