This is question 19 in the HubSpot Email Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.
Question
[Multiple Choice] Which of the following incorporates best practices in email design?
Options
- Ensure the copy, brand voice, colors, and graphics of a linked landing page are consistent with the email. ✅
- Ensure that the copy, brand voice, colors, and graphics of a linked landing page are distinctively different from the email.
- Ensure the copy, brand voice, colors, and graphics of an email have low color contrast.
- Ensure there is no white space, so contacts understand how important this messaging is.
Answer
Correct Answer: Ensure the copy, brand voice, colors, and graphics of a linked landing page are consistent with the email.
Explanation
Consistency between email and landing page builds trust and reduces confusion for the reader.
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