Options:
- Brand awareness increase
- Incremental conversions driven by TikTok ads compared to a control group
- Video completion rate trends
- Hashtag usage growth
✅ Correct Answer: B — Incremental conversions driven by TikTok ads compared to a control group
Conversion Lift Studies measure incremental conversions (sales, installs, leads) attributable to TikTok advertising by comparing exposed (test) vs unexposed (control) groups.
