Q42: What does AIDA stand for?

This is question 42 in the HubSpot Email Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.

Question

[Multiple Choice] What does AIDA stand for?

Options

• Attention, interest, desire, action ✅
• Attention, interest, decision, action
• Attention, ideas, desire, action
• Attention, intention, decision, action

Answer

Correct Answer: Attention, interest, desire, action

Explanation

AIDA stands for Attention, Interest, Desire, Action—a classic copywriting framework.

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