This is question 8 in the HubSpot Email Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.
Question
[Multiple Choice] Which of the following statements is true?
Options
- Automation is a best practice only used by enterprise level organizations.
- Automation allows for higher productivity and efficiency while creating more fluid touchpoints with your contacts. ✅
- Automation is dependent on a certain number of personalization tokens being present in an email.
- Automation replaces the need for a segmentation strategy.
Answer
Correct Answer: Automation allows for higher productivity and efficiency while creating more fluid touchpoints with your contacts.
Explanation
Automation increases productivity and efficiency while creating smoother, more timely touchpoints—available to all business sizes.
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