This is question 72 of 80 in the Meta Blueprint Certification Exam Answers practice test.
Question
[Multiple Select] What sources can be used to build Custom Audiences? Select all that apply.
Options
- Website visitors (via the Meta pixel)
- App activity (via Facebook SDK)
- Customer lists (email, phone number uploads)
- Offline activity (in-store, phone interactions)
Answer
Correct Answer: Website visitors, App activity, Customer lists, Offline activity
Explanation
Custom Audiences can be built from all four data sources, combining online and offline customer interactions for comprehensive targeting.
