Question
When optimizing a campaign to drive conversions faster, what action should you take?
Options
- You should set up the campaign to engage with audience segments who’ve searched for your brand before.
- You should track lighter actions to provide more signals to Google’s machine learning algorithms.
- You should track only end actions to provide more accurate signals to our machine learning algorithms.
- You should set up the campaign to only engage with audience segments that have converted before.
Answer
You should track lighter actions to provide more signals to Google’s machine learning
