What two conversion types should you capture in your reporting in order to measure the full value of your action campaigns?

What two conversion types should you capture in your reporting in order to measure the full value of your action campaigns?

Question

What two conversion types should you capture in your reporting in order to measure the full value of your action campaigns?

Options

  • Cross-platform and view-based
  • Mono-platform and last click
  • Cross-platform and last click
  • Mono-platform and view-based

Answer

Cross-platform and view-based


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