This is question 50 of 76 in the Google Analytics 4 (GA4) Certification Exam Answers practice test.
Question
[Multiple Choice] You are currently using last-click attribution. Which report would let you compare how first-click attribution would value channels and campaigns?
Options
- Acquisition overview
- Model comparison ✅
- Engagement overview
- Realtime report
Answer
Correct Answer: Model comparison
Explanation
The Model Comparison report in the Advertising section lets you compare how different attribution models value your channels and campaigns.
