This is question 2 of 69 in the Campaign Manager 360 Certification Exam Answers practice test.
Question
[Multiple Choice] When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?
Options
- Target remarketing lists for all image creatives
- Create a sequential rotation with the Rich Media creative set first ✅
- Allocate more budget to building better video creatives
- Assign the ad’s frequency cap to one impression per day
Answer
Correct Answer: Create a sequential rotation with the Rich Media creative set first
Explanation
Refer to Campaign Manager 360 official documentation for details on this topic.
