Q48: What identifiers can an advertiser use to create a Custom Audience from a customer file on TikTok?

Options:

1. Only email addresses
2. Only phone numbers
3. At least one of: email, phone, IDFA/GAID, or TikTok User ID
4. Full name and physical address

✅ Correct Answer: C — At least one of: email, phone, IDFA/GAID, or TikTok User ID

TikTok accepts customer file uploads with identifiers such as email (hashed), phone (hashed), mobile advertising IDs (IDFA/GAID), or TikTok User ID. At minimum, one identifier type is required.

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