This is question 73 of 76 in the Google Analytics 4 (GA4) Certification Exam Answers practice test.
Question
[Multiple Choice] Which of the following is not a required parameter in the Google Analytics URL builder?
Options
- Campaign Name
- Campaign Medium
- Campaign Content ✅
- Campaign Source
Answer
Correct Answer: Campaign Content
Explanation
Campaign Source, Campaign Medium, and Campaign Name are the three required URL builder parameters. Campaign Content is optional.
