This is question 18 in the HubSpot Email Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.
Question
[Multiple Choice] What is the definition of graymail?
Options
- Emails sent to contacts that have not provided consent
- Emails sent to contacts that have provided consent, and engage consistently
- Emails sent to contacts that have provided consent but have stopped engaging ✅
- Emails sent to contacts that hard bounce and impact your deliverability score
Answer
Correct Answer: Emails sent to contacts that have provided consent but have stopped engaging
Explanation
Graymail is technically opted-in email that recipients no longer engage with—they don't unsubscribe but don't open.
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