Q60: When Google Analytics and Google Ads are linked, how can Google Ads utilize conv…

This is question 60 of 76 in the Google Analytics 4 (GA4) Certification Exam Answers practice test.

Question

[Multiple Choice] When Google Analytics and Google Ads are linked, how can Google Ads utilize conversion events from Google Analytics?

Options

• Google Ads can use them for ad campaign bidding and audience targeting ✅
• Google Ads replaces its own conversion tracking with Analytics data
• Google Ads uses them to automatically pause underperforming campaigns
• Google Ads cannot use GA4 conversion events

Answer

Correct Answer: Google Ads can use them for ad campaign bidding and audience targeting

Explanation

Linked GA4 conversion events can be imported into Google Ads for bid optimization and audience-based campaign targeting.

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