This is question 76 of 80 in the Meta Blueprint Certification Exam Answers practice test.
Question
[Scenario-Based] A business installs the Meta pixel on its website. What data can the pixel collect to help the business improve its ad targeting?
Options
- Only the total number of visitors to the homepage
- Specific customer actions like page views, add to cart, purchases, and form completions
- Only the geographic location of all visitors
- Only the number of clicks on Facebook posts
Answer
Correct Answer: Specific customer actions like page views, add to cart, purchases, and form completions
Explanation
The Meta pixel tracks granular user actions on a website, enabling precise retargeting and conversion measurement.
