Q26: When you’re running a content audit, what is the first thing you need to do?

This is question 26 of 26 in the SEMrush Content Marketing Certification Exam Answers practice test.

Question

[Multiple Choice] When you're running a content audit, what is the first thing you need to do?

Options

• Write out the original goals/objectives ✅
• Compile all content URLs into a spreadsheet
• Collect engagement metrics from social media

Answer

Correct Answer: Write out the original goals/objectives

Explanation

Before auditing content, you must revisit your original goals and objectives to evaluate content performance against what you set out to achieve.

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