This is question 14 of 80 in the Meta Blueprint Certification Exam Answers practice test.
Question
[Multiple Select] What are the first two campaign objective categories in the ads creation flow? Select all that apply.
Options
- Awareness ✅
- Consideration ✅
- Conversion
- Retention
Answer
Correct Answer: Awareness, Consideration
Explanation
The first two objective categories in the ad creation flow follow the marketing funnel: Awareness (top of funnel) and Consideration (middle of funnel).
