Q14: What are the first two campaign objective categories in the ads creation flow? S…

Q14: What are the first two campaign objective categories in the ads creation flow? S…

This is question 14 of 80 in the Meta Blueprint Certification Exam Answers practice test.

Question

[Multiple Select] What are the first two campaign objective categories in the ads creation flow? Select all that apply.

Options

  • Awareness ✅
  • Consideration ✅
  • Conversion
  • Retention

Answer

Correct Answer: Awareness, Consideration

Explanation

The first two objective categories in the ad creation flow follow the marketing funnel: Awareness (top of funnel) and Consideration (middle of funnel).

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