This is question 49 of 69 in the Campaign Manager 360 Certification Exam Answers practice test.
Question
[Multiple Choice] What must a Floodlight tag include to capture product data alongside a conversion?
Options
- Dynamic pixels
- An ord value
- 1×1 tracking pixel
- Custom Floodlight variable ✅
Answer
Correct Answer: Custom Floodlight variable
Explanation
Refer to Campaign Manager 360 official documentation for details on this topic.