Q17: An advertiser wants to optimize for users most likely to download and open their mobile app. Which optimization goal should they select?

Options:

1. Click
2. Impression
3. App Install
4. App Event (in-app action)

✅ Correct Answer: C — App Install

App Install optimization targets users predicted to download and launch the app. App Event optimization targets specific in-app actions (e.g., registration, purchase) for deeper funnel goals.

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