Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?

Question

Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?

Options

• Decrease the number of ad groups.
• Match the bid to an industry benchmark.
• Increase the number of ad groups.
• Improve the ad’s quality score.

Answer

Improve the ad’s quality score.