Q16: True or false? Every customer has to have a fantastic experience in order for yo…

This is question 16 in the HubSpot Inbound Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.

Question

[Multiple Choice] True or false? Every customer has to have a fantastic experience in order for your company's flywheel to accelerate.

Options

• True — even a single unhappy customer will scare away potential customers.
• True — if you aren't providing a flawless customer experience to every one of your customers, you aren't operating a flywheel company.
• False — not all customers are going to be happy all the time, but your flywheel can counteract their unhappiness by increasing the total size of your customer base. ✅
• False — thinking of your company as a flywheel will encourage your teams to provide as good of an experience as possible.

Answer

Correct Answer: False — not all customers are going to be happy all the time, but your flywheel can counteract their unhappiness by increasing the total size of your customer base.

Explanation

Not all customers will be happy all the time, but a growing customer base can counteract individual unhappy experiences.

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