This is question 62 of 80 in the Meta Blueprint Certification Exam Answers practice test.
Question
[Multiple Select] Which metrics indicate conversion-level campaign performance? Select all that apply.
Options
- Website conversions ✅
- Website purchases ✅
- Cost per website conversion ✅
- Post likes
Answer
Correct Answer: Website conversions, Website purchases, Cost per website conversion
Explanation
These metrics measure conversion-level performance, tracking actual business outcomes like purchases and their associated costs.
Campaign Planning And Strategy