This is question 44 of 80 in the SEMrush SEO Toolkit Certification Exam Answers practice test.
Question
[Multiple Choice] A backlink in the Backlink Analytics report shows both "New" and "Lost" status at the same time. How would you explain this to your client?
Options
- The New status is for the Source page and the Lost is for the Target page
- There is a mistake in the backlink data that needs to be fixed
- This backlink was added less than a month ago and deleted shortly after being added ✅
- The backlink is in a pending state awaiting Google's indexation
Answer
Correct Answer: This backlink was added less than a month ago and deleted shortly after being added
Explanation
A backlink showing both New and Lost status indicates it was recently acquired and then quickly removed within the same reporting period.
