Q44: You manage a retail website and customers arrive from many different sources, in…

This is question 44 of 76 in the Google Analytics 4 (GA4) Certification Exam Answers practice test.

Question

[Scenario-Based] You manage a retail website and customers arrive from many different sources, including search engines, ads, and social media. You want insight into which source drives the most new customers and conversions. Which report dimension shows where your website users arrived from?

Options

• Event name
• Default channel group ✅
• Page title
• User property

Answer

Correct Answer: Default channel group

Explanation

Default channel group is the dimension that categorizes traffic sources into groups like organic search, paid search, social, direct, and referral.

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