Q79: A business wants to track how many people view a specific product page and then …

Q79: A business wants to track how many people view a specific product page and then …

This is question 79 of 80 in the Meta Blueprint Certification Exam Answers practice test.

Question

[Scenario-Based] A business wants to track how many people view a specific product page and then make a purchase. What should the business implement?

Options

  • Page Insights and boosted posts
  • Meta pixel with standard events for ViewContent and Purchase ✅
  • Only Instagram Shopping tags
  • Only UTM parameters in post links

Answer

Correct Answer: Meta pixel with standard events for ViewContent and Purchase

Explanation

Implementing ViewContent and Purchase standard events allows the business to track the full product page to purchase conversion path.

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