This is question 48 in the HubSpot Email Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.
Question
[Multiple Choice] Fill in the blank: Words like 'free' or 'percent off' will not only trigger spam filters for your email, but will also ___________.
Options
- have higher unsubscribe rates ✅
- trigger fewer sales
- align with the content for coupons in the email
- not sound like the email is coming from a real person
Answer
Correct Answer: have higher unsubscribe rates
Explanation
Spam-triggering words also lead to higher unsubscribe rates as they reduce trust and perceived value.
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