This is question 22 of 80 in the Meta Blueprint Certification Exam Answers practice test.
Question
[Scenario-Based] An online store wants a database of customer information but does not have the Meta pixel installed. Which campaign objective meets this business goal?
Options
- Traffic
- Conversions
- Lead Generation ✅
- Brand Awareness
Answer
Correct Answer: Lead Generation
Explanation
Lead Generation allows businesses to collect customer information through instant forms without needing a pixel or website infrastructure.
