Q29: What is a Lookalike Audience?

This is question 29 of 80 in the Meta Blueprint Certification Exam Answers practice test.

Question

[Multiple Choice] What is a Lookalike Audience?

Options

• An audience of people who have previously purchased from your website
• An audience Meta creates by identifying common qualities of a source audience and finding new people who share those qualities ✅
• An audience based on people who follow your competitors
• An audience that only includes existing email subscribers

Answer

Correct Answer: An audience Meta creates by identifying common qualities of a source audience and finding new people who share those qualities

Explanation

Lookalike Audiences use machine learning to find people who resemble your best existing customers based on shared characteristics.

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