This is question 29 of 80 in the Meta Blueprint Certification Exam Answers practice test.
Question
[Multiple Choice] What is a Lookalike Audience?
Options
- An audience of people who have previously purchased from your website
- An audience Meta creates by identifying common qualities of a source audience and finding new people who share those qualities ✅
- An audience based on people who follow your competitors
- An audience that only includes existing email subscribers
Answer
Correct Answer: An audience Meta creates by identifying common qualities of a source audience and finding new people who share those qualities
Explanation
Lookalike Audiences use machine learning to find people who resemble your best existing customers based on shared characteristics.
